Wave Group
Design Systems Lead
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UI / Design Systems Lead — B2C Product | £85k | London (Hybrid)
We're working with a fast-growing, PE-backed telecoms brand that's just completed a global brand refresh and full redesign of its digital products. They're now looking for a UI-focused Design Systems Lead to protect and scale that new interface across multiple markets.
This isn't a UX strategy role. There's already a senior UX lead in place. What's needed is someone who can own the design system at an implementation level: driving adoption, consistency, and quality across local market teams who are building on top of it day to day.
What you'll do:
- Own the Figma-based design system: components, tokens, documentation, and governance
- Drive adoption and consistency across five+ local market design teams
- Run design QA and own the Figma-to-development handoff
- Act as the go-to authority on UI standards, influencing without direct reports
- Push back constructively where markets drift from the system, and know when local variation is legitimate
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What you'll need:
- Strong B2C product design background (essential)
- Hands-on Design System experience: token/component architecture, versioning, contribution workflows
- Confidence managing stakeholders across multiple teams or markets, ideally without formal authority over them
- Strong Figma skills including variables/tokens and prototyping
- Experience partnering with engineering on handoff and QA
- WCAG 2.2 AA working knowledge
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This is a senior individual contributor role. No direct reports, but real influence over how the product looks and works across every market. Open to Senior-level candidates who can operate at lead scope on implementation.
Package:
- £85k + bonus
- Hybrid (3 days office, London)
- Strong benefits package.
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