New West End Company
Destination Marketing Executive
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Destination Marketing Executive
Job Description
About New West End Company
New West End Company is a global business partnership of 800 retail, restaurant, hotel, office, and property owners in the world’s top shopping and leisure destinations. We work across 125 streets, anchored by Bond Street, Oxford Street, and Regent Street, representing 175,000 employees. We work in partnership delivering transformational projects, sustainable place management, destination marketing, advocacy, inward investment, and commercial insights.
Job Purpose
The Destination Marketing Executive will be responsible for playing an important role in the planning, delivery, and analysis of consumer marketing campaigns that drive footfall, spend, and engagement on Oxford Street, Bond Street, and in the broader West End.
The Destination Marketing Executive will provide support to the marketing department in all aspects of marketing projects, helping to organize physical and digital creative campaigns to encourage more people to visit the West End more often.
Responsibilities
- Reporting into the Destination Marketing Manager and working closely with the Head of Destination Marketing to ensure all marketing activity is aligned with the marketing strategy.
- Working with the marketing team in the running of events, campaigns, activations, and a dedicated tourism programme for key international territories.
- Working on the development and implementation of campaigns and always-on activity to increase brand awareness and drive web traffic, newsletter sign-ups, and footfall.
- Management of monthly consumer newsletters.
- Proactive stakeholder engagement – meeting members regularly to mine for suitable stories for our channels.
- Management of content calendar and storytelling pipeline, managing third-party writers, and ensuring timely publishing of articles on relevant channels.
- Working closely with our key agencies including: PR agencies UK & US, SEO and Digital, Social Media, Event.
- Create engaging content for digital channels, including websites, social media, email marketing, and online campaigns.
- Stay updated on industry trends to bring fresh and innovative ideas to campaigns.
- Conduct market and competitor research to identify emerging trends, visitor needs, and opportunities for destination growth.
- To process supplier invoices for approval and payment.
- To act as initial point of contact for members who wish to work with us.
- Daily maintenance and monitoring of destination website with support of third-party agency.
- Management of community management and content creation for social channels.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Requirements
- Proven experience in consumer marketing.
- Excellent organizational skills, ability to prioritize and multitask.
- Need for attention to detail, ability to proof copy.
- Highly organized and adaptable, proactive, and anticipative.
- Excellent people skills and a flexible can-do approach.
- Ability to work well within a team environment.
- Proven stakeholder management and ability to build strong relationships to deliver successful results.
- Demonstrable knowledge of high street retail and luxury brands.
- Effective time management, experience of working under pressure and towards a tight deadline.
- Proficiency in MS Office, project management tools, and reporting software.
- Highly proactive, self-motivated, and able to prioritize workload effectively.
- Creative thinker, with excellent problem-solving skills.
- Content creation for digital and social channels.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable but not required experience:
- Experience working with Google Analytics, Meta ads, and Mailchimp.
- Marketing experience in fashion, retail, hospitality, destination, or tourism sectors.
- Experience using AI and AI tools.
Benefits
- 26 days holiday + 1 extra day for your birthday + all UK Bank Holidays
- Holiday purchase scheme
- Learning and development budget
- Discretionary annual bonus scheme
- Access to BUPA private health insurance (including online GP appointments available 24/7)
- Enhanced maternity & paternity leave
- Pension contribution matched up to 5%
- Long Service Awards
- Group Life Assurance
- Annual paid volunteering days
- Electric car scheme
- Flexible working options
- Wellbeing perks
- Cycle to work scheme
- Season ticket loan scheme
For further information, please contact Kristina Abela at kristina.abela@newwestend.com.
New West End Company is committed to fostering a diverse and inclusive workplace and encourages applications from all backgrounds.
By submitting your application, you agree that New West End Company may process and store your personal data in accordance with our Privacy Policy. We will retain your details for up to 12 months for future job opportunities unless you request deletion sooner. You can withdraw your consent at any time by contacting Kristina Abela via email on kristina.abela@newwestend.com.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location