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Destination Marketing Executive
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Destination Marketing Executive
Location: United Kingdom
Job Type: Full-Time / Part-Time
Job Overview
We are seeking a creative and organised Destination Marketing Executive to support the promotion and marketing of destinations, tourism experiences, attractions, and travel-related products. The successful candidate will assist with marketing campaigns, digital content, social media, partnerships, and promotional activities designed to increase destination awareness, visitor engagement, and tourism demand.
Key Responsibilities
- Assist in developing and implementing destination marketing campaigns.
- Create and coordinate engaging content for websites, social media, email campaigns, and digital platforms.
- Support the promotion of tourism destinations, attractions, events, and experiences.
- Research visitor trends, travel behaviour, competitors, and market opportunities.
- Assist with social media planning, scheduling, and community engagement.
- Coordinate marketing materials, promotional activities, and destination campaigns.
- Work with tourism businesses, travel partners, media, influencers, and other stakeholders.
- Monitor campaign performance and prepare marketing reports.
- Assist with email marketing, online promotions, and digital advertising activities.
- Maintain accurate marketing content and destination information across relevant platforms.
- Support events, exhibitions, familiarisation trips, and other promotional activities where required.
- Contribute creative ideas to improve destination visibility and visitor engagement.
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Requirements
- Degree or relevant qualification in Marketing, Tourism, Hospitality, Communications, Business, or a related field is preferred.
- Strong written and verbal communication skills.
- Good understanding of digital marketing and social media.
- Creative mindset with strong attention to detail.
- Good research, organisational, and project coordination skills.
- Ability to manage multiple tasks and meet deadlines.
- Strong interest in tourism, travel, destinations, and marketing.
- Ability to work independently as well as part of a team.
- Previous marketing or tourism experience is beneficial but not essential for entry-level candidates.
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Preferred Skills
- Experience with social media platforms and content management systems.
- Basic knowledge of SEO, email marketing, and digital advertising.
- Familiarity with Google Analytics or similar marketing analytics tools.
- Experience with Canva, Adobe Creative Suite, or other content creation tools is advantageous.
- Understanding of destination branding and tourism marketing is beneficial.
- Knowledge of the UK tourism and travel market is advantageous.
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