Who We Are

Archetype UK comprises a passionate group of more than 80 PR, content, digital, and web development specialists united by a shared commitment and belief that our work has a positive impact on the world we live in.

We are part of Archetype, 600 curious and creative individuals in 20 cities around the world. We are self-motivated communicators who are unafraid to break new ground with strategy, creative, and communications. Whilst our presence is global, our local market knowledge drives how we think, operate, and deliver in-market, because our clients sit at the heart of everything we do. We celebrate ambition. Curiosity is encouraged. And we value kindness above all else.

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. Brands people are attracted to. Brands with a unique position. Brands that effect change.

Role Overview

As a Digital Account Manager, you will be joining a Digital team of 9, within a larger agency of 80. You will be a key day-to-day client lead across digital, social, and paid media accounts for a B2B tech marketing agency working with some of the world’s leading technology brands.

This role requires someone who is confident managing client relationships, delivering high-quality social and paid media campaigns, and using data to inform creative and strategic decisions.

Digital Account Manager(s) report into the Head of Digital Marketing.

As a Digital Account Manager at Archetype, you will:

• Understand complex B2B audiences, build trusted relationships with client stakeholders, and help turn business objectives into effective digital campaigns.
• Be the main day-to-day contact for key client accounts, managing communications, status meetings, expectations, and project delivery.
• Build strong relationships with client stakeholders, developing a clear understanding of their business, audiences, objectives, and internal pressures.
• Lead the planning, management, and optimisation of organic social activity for B2B technology clients including: developing content calendars, writing and reviewing copy, briefing creative assets, managing publishing schedules, monitoring performance, and reporting on results.
• Understand how social content performs across B2B channels, particularly LinkedIn, and be able to balance brand, audience relevance, creativity, and measurable performance.
• Support and manage paid media campaigns across platforms such as LinkedIn Ads, Google Ads, and other relevant B2B media channels.
• Be responsible for campaign setup, optimisation, budget pacing, performance monitoring, and reporting.
• Use data to identify insights, improve performance, and make recommendations to clients.
• Work closely with senior team members to help develop campaign plans, media recommendations, and social strategies for B2B technology clients.
• Contribute audience insight, platform knowledge, creative ideas, and performance learnings to shape effective campaign approaches.
• Help identify opportunities to improve, expand, or evolve client work, which may include recommending new channels, content formats, paid media tests, reporting improvements, or additional services that support the client’s wider business objectives.