Ruby Magpie
Digital Account Manager
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Digital Account Manager
London | Hybrid (2 days per week) | Up to £45,000
Ruby Magpie is recruiting on behalf of an award-winning B2B marketing agency looking to hire a Digital Account Manager to join its growing marketing team.
This is an exciting opportunity to work with a portfolio of global B2B brands across sectors including technology, SaaS, cybersecurity and professional services. You'll combine strategic client management with hands-on campaign delivery, helping clients solve business challenges through integrated digital marketing.
This is not a role where you'll simply brief specialist teams. Our client is looking for someone who enjoys rolling up their sleeves, building campaigns themselves and using data and insight to continually optimise performance.
The Role
Working with a range of B2B clients, you'll be responsible for:
- Developing marketing recommendations
- Managing client relationships
- Delivering integrated digital campaigns
A significant part of the role involves creating, managing and optimising paid media campaigns, particularly across LinkedIn Campaign Manager and Google Ads (PPC/Search). Alongside paid media, you'll contribute to wider integrated marketing activity including SEO, email marketing, website optimisation, content marketing, webinars, ABM and demand generation. You do not need experience with the other channels but you need hands-on experience with paid media.
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You'll work closely with senior marketing specialists, designers and content teams to deliver campaigns that generate measurable commercial results.
Key Responsibilities
- Manage a portfolio of B2B client accounts
- Build trusted relationships with clients and become a strategic marketing partner
- Create, launch and optimise paid campaigns across LinkedIn Campaign Manager and Google Ads
- Monitor campaign performance and continually improve results through optimisation
- Deliver integrated marketing campaigns across multiple digital channels
- Produce campaign reports and present recommendations to clients
- Work collaboratively with content, design and communications teams
- Stay up to date with developments across B2B marketing, AI and digital channels
About You
You'll ideally have around four or more years' experience in either a B2B marketing agency or an in-house B2B marketing team. We're interested in candidates who have hands-on experience using paid media platforms rather than simply managing specialist teams.
You'll have experience of:
- Building and managing campaigns within LinkedIn Campaign Manager
- Creating and optimising Google Ads (PPC/Search) campaigns
- Managing budgets, targeting, bidding strategies and campaign optimisation
- Working directly with B2B clients
- Reporting on campaign performance and making strategic recommendations
- Delivering integrated digital marketing campaigns
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Experience in the following would also be beneficial but not necessary:
- Demand Generation
- Account-Based Marketing (ABM)
- CRM and email marketing
- SEO
- Website optimisation
- Marketing automation platforms
- B2B technology or SaaS marketing
What Our Client Is Looking For
Our client is looking for someone who combines strong client management skills with genuine hands-on digital marketing expertise. You'll be naturally curious, commercially aware and comfortable challenging clients to think beyond individual channels to deliver integrated marketing solutions.
Whilst paid media is currently a significant part of the role, there is plenty of opportunity to broaden your experience across demand generation, ABM, integrated campaign planning and wider B2B marketing strategy as the team continues to grow.
This is an urgent hire. Please apply as soon as possible.
Salary up to £45k max plus amazing benefits.
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