Reggie & Cole
Digital Account Manager
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Digital Account Manager
£40,000 to £50,000
Location: Reading - day to day will be remote, however the team gets together once a month for working days in either London or Reading. You will also need to attend ad hoc client meetings and events within the Berkshire area as and when required.
We're working with a specialist agency who need a Digital Account Manager to take ownership of key client relationships, lead the hands on delivery of digital campaigns and projects, and play an important role in the strategic and commercial development of their accounts.
This is a growing agency with a close-knit team, so it's very much a hands-on role. You won't simply oversee delivery from a distance, you'll lead client meetings, develop briefs, build project plans, manage budgets and timelines, coordinate internal teams and partners, review work and make sure campaigns get delivered brilliantly.
At the same time, you'll be looking beyond individual projects, developing a deeper understanding of your clients' businesses, priorities and challenges and using that knowledge to shape what happens next.
You'll also help set the standard for excellent account management across the team, supporting the development of Account Managers and Account Executives around you.
The Role
Client Relationships
- Own and develop key client relationships
- Act as the senior day-to-day contact across your accounts
- Build trusted relationships with senior client stakeholders
- Understand clients' businesses, commercial priorities, challenges and organisational structures
- Lead client meetings, campaign conversations, planning sessions, presentations and reviews
- Become someone clients proactively involve because they value your perspective as well as your ability to get things done
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Hands-on Campaign and Project Delivery
- Personally lead the delivery of digital campaigns and projects across your accounts from brief through to completion
- Take and interrogate client briefs, ensuring the business and marketing objectives are understood
- Develop clear internal briefs and project plans
- Coordinate creative, content, digital and specialist partners
- Manage project timelines, budgets, scope, actions, dependencies and approvals
- Review work before it reaches the client and ensure it answers the brief
- Keep clients proactively updated throughout delivery, and identify delivery risks early
- Ensure campaigns are delivered on time, on brief, within budget and to a high standard
Strategy and Planning
- Translate client business objectives into clear marketing priorities
- Lead and contribute to strategic planning sessions and workshops
- Develop integrated campaign recommendations and marketing plans
- Interrogate and constructively challenge briefs
- Bring relevant industry and market insight into client conversations
- Connect individual campaigns into a wider account and marketing strategy
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Account Growth and Commercial Ownership
- Understand the commercial position of your accounts, including revenue, forecast and pipeline
- Develop and maintain account growth plans
- Protect existing client revenue while identifying opportunities for growth
- Lead or support the development of proposals and commercial recommendations
What You Will Need
- Strong agency account management and hands-on campaign delivery experience, ideally from a digital, marketing or creative agency background
- Experience within tech or B2B
- Experience owning campaigns and projects from brief through to completion
- Experience building trusted relationships with senior client stakeholders
- Strategic and commercial thinking alongside excellent delivery skills
- The ability to move comfortably between the big picture and the detail
- Strong project management skills and the ability to keep multiple workstreams moving
- Confidence leading planning and strategic conversations
- Commercial awareness and experience contributing to account growth
- Experience supporting or developing more junior members of a team
If you are looking for a new role and this Digital Account Manager role suits your experience, please get in touch with an updated CV.
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