YOUR NEXT CHALLENGE

You will take the lead in managing and supporting several Digital Executives, overseeing the day-to-day execution of digital campaigns, and ensuring seamless client communication. Reporting to an Account Director (Digital), you will be responsible for delivering high-quality work and driving performance across key accounts.

This role is primarily focused on digital, with an opportunity to work across Display and Video, as well as the opportunity to contribute to other digital channels including Search, Programmatic, and Partnerships, offering a well-rounded and strategic approach to campaign management.

This position presents a defined career trajectory, with opportunities to drive digital innovation and development across several key clients. These clients are in an exciting period of transformation, with ambitious growth plans, and this role will be instrumental in shaping their future.

You’ll work on a blend of Brand and Performance campaigns, gaining exposure to both digital and offline channels and developing a deep understanding of integrated media strategies.

WHAT YOU’LL BE DOING

• Leading the response to briefs and managing day-to-day media planning and activation for digital strategy for your key clients.
• Managing delivery of day-to-day client leadership across digital campaigns and activations, owning the end-to-end campaign set-up process, including QA, budget pacing, and timely delivery of campaign reports.
• Leading weekly optimisation cycles, using platform data and insights to recommend and implement performance improvements, with a focus on paid social outcomes.
• Managing Digital Executives, ensuring best-in-class client communication and best practice activation across social channels.
• Delivering accurate and detailed media plans and supporting annual planning across paid social and wider digital channels, providing clear rationale and performance projections informed by client and platform data.
• Supporting Account Directors in building and presenting strategic recommendations to clients, helping them achieve long-term objectives while constructively challenging plans to drive growth.
• Leading the set-up and QA of tracking for digital campaigns. Including pixel placement and testing to ensure accurate reporting of conversion events.
• Contributing to digital squad initiatives, encouraging adoption of agreed processes, frameworks, and ways of working, and providing guidance to Digital Executives.
• Supporting new business development initiatives as required.

WHAT WILL YOU BRING TO THE ROLE

• Expertise in digital activation is crucial, with strong knowledge of platform tools (e.g., Meta, TikTok, LinkedIn, Pinterest, etc).
• Proficiency in Google Analytics and a strong understanding of measurement, attribution, and tracking.
• Proven ability to train and develop Digital Executives, ensuring high-quality campaign delivery and process excellence.
• Strong interpersonal and communication skills, with the ability to collaborate effectively as part of a client planning team.
• Previous line management experience, with a track record of guiding and developing junior team members.
• Highly numerate and confident in setting and monitoring budgets across multiple campaigns.
• An ability to work across multiple accounts in a fast-paced agency.

NICE TO HAVE

• Experience in Display, Video, and DV360.
• Experience with planning tools such as TouchPoints, TGI, and YouGov.
• Exposure to broader digital channel planning and activation, as well as offline channels.

At Medialab we are committed to fostering a culture that celebrates creative thinking, different perspectives, and the many different cultures that exist. We welcome applicants from diverse backgrounds and identities. All qualified applicants will receive fair consideration, regardless of age, disability, race, ethnicity, gender, sexual orientation, gender identity, religion, belief, marital status, social mobility, or any other protected characteristic. If you require any reasonable adjustments to make our recruitment process more accessible for you, please reach out to our Head of Talent Acquisition and Inclusion at Kianna.Briggs@medialabgroup.co.uk. Requesting a reasonable adjustment will not affect your application.