Harnham
Digital Analytics Lead
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Digital Analytics Lead
Up to £56,000 | Fully Remote | UK
A leading UK organisation is looking for a Digital Analytics Lead to take ownership of its digital measurement strategy and turn data into actionable insight.
This is a hands-on role working across digital product, marketing, data, and technology. You'll help define measurement strategies, improve tracking and data quality, and translate business requirements into clear technical specifications.
Key Responsibilities
- Own and develop digital measurement strategy
- Audit and improve data layers and tracking
- Work hands-on with GTM and GA4
- Define technical tracking requirements and support implementation
- Lead QA, governance, and consent-related activity
- Analyse digital journeys and performance
- Work closely with internal teams and external analytics agencies
- Line manage one Digital Analytics specialist
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About You
We're particularly looking for strong hands-on experience with GTM and data layers. You should be confident auditing existing implementations, identifying tracking gaps, and writing clear technical requirements.
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Experience with GA4, BigQuery, Custom JavaScript/HTML, and digital measurement strategy would be highly beneficial.
You'll be a self-starter who is comfortable working autonomously and communicating technical concepts to non-technical stakeholders.
Package
- Salary up to £56,000
- Fully remote, with occasional office travel
- Competitive benefits
Find out more and apply via the link below!
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