GlowMetrics
Digital Analytics Specialist
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About GlowMetrics
GlowMetrics is a specialist digital analytics and data-driven marketing agency working with organisations across Ireland, the UK and beyond.
We help clients improve how they collect, understand and use their digital data through measurement planning, technical implementation, reporting, analysis and digital strategy.
Our team includes Google-certified consultants with specialist expertise across Google Analytics, Google Tag Manager and the wider Google Marketing Platform. Our clients range from charities and public sector organisations to ecommerce businesses, international brands and growing SMEs.
The Role
We are looking for an experienced Digital Analytics Specialist to join our team and help plan, implement and deliver digital measurement projects across a varied client portfolio.
This is a hands-on technical role focused primarily on Google Tag Manager, Google Analytics 4 & Data Studio, alongside related platforms and technologies.
You will work across measurement planning, tracking implementation, analytics audits, troubleshooting, ecommerce measurement, conversion tracking, reporting and client training.
You’ll take ownership of your work while collaborating closely with our analytics, strategy, account management and digital marketing teams, as well as clients and external developers.
This is not an entry-level role. We are looking for someone with strong practical experience who can contribute to client delivery from the outset.
The Person We’re Looking For
You enjoy understanding how things work – and figuring out why they sometimes don’t.
You should be comfortable opening an unfamiliar GTM container, GA4 property or tracking implementation, understanding what is happening and methodically investigating problems.
Just as importantly, you should be able to step away from the technical detail and explain what it means to a client in clear, practical language.
We value people who are curious, thorough and willing to share what they know. You will have responsibility for your own work, while being part of an experienced team that collaborates, challenges ideas and solves difficult problems together.
Key Responsibilities
Measurement & Implementation
- Create measurement plans based on client objectives, KPIs and reporting requirements.
- Build, configure and maintain tracking through Google Tag Manager.
- Implement and configure GA4 events, ecommerce tracking and custom dimensions.
- Audit existing GA4 and GTM implementations to identify errors, gaps and opportunities for improvement.
- Troubleshoot tracking and data quality issues across websites and marketing platforms.
- Work with developers to define, document and test data layer requirements.
- Implement and test conversion tracking across platforms including Google Ads, Meta, Microsoft Ads and TikTok.
- Support projects involving consent management, Google Consent Mode, Enhanced Conversions, server-side tagging and other evolving measurement technologies.
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Reporting & Analysis
- Design and build clear, accurate and useful dashboards in Data Studio.
- Analyse website and marketing performance to identify trends, issues and opportunities.
- Investigate discrepancies between analytics, advertising, ecommerce and other platforms.
- Translate data into clear findings & practical recommendations for clients.
Client & Project Delivery
- Manage analytics projects and deliverables from planning through to implementation, testing and handover.
- Work directly with clients to understand requirements and provide analytics advice.
- Present findings, recommendations and project outcomes to technical and non-technical audiences.
- Produce clear measurement plans, implementation documentation and testing notes.
- Deliver analytics training sessions and workshops where required.
- Work collaboratively with colleagues across analytics, strategy, account management and digital marketing.
Team & Business Development
- Share technical knowledge and support colleagues across the wider team.
- Contribute to proposals and scoping for new and existing clients.
- Identify opportunities to improve or expand the analytics services we provide.
- Keep up to date with developments across GA4, GTM, Data Studio, privacy, consent and digital measurement.
- Contribute to relevant content, training materials and industry events where appropriate.
Essential Criteria
Applicants should have established professional experience in digital analytics and be able to demonstrate strong practical knowledge.
You should have:
- At least three years’ commercial experience in digital analytics or a closely related technical measurement role.
- Strong hands-on experience with Google Tag Manager and Google Analytics 4.
- Demonstrable experience planning, implementing and testing website tracking.
- Experience configuring GTM tags, triggers, variables, custom events and data layer-based implementations.
- Experience implementing and troubleshooting GA4 events and ecommerce tracking.
- Experience auditing analytics implementations and diagnosing tracking or data quality issues.
- Practical experience building reports and dashboards in Data Studio.
- A working knowledge of HTML, JavaScript, regular expressions and browser developer tools.
- Experience using tools such as GTM Preview Mode, Google Tag Assistant and browser network requests for debugging.
- A good understanding of digital marketing measurement and conversion tracking.
- Strong analytical and problem-solving skills.
- Excellent attention to detail and a methodical approach to testing.
- Strong written and verbal communication skills.
- Experience managing multiple projects, priorities or client requirements.
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Desirable Experience
Experience in some of the following would be advantageous:
- Server-side Google Tag Manager.
- Consent management platforms and Google Consent Mode.
- Enhanced Conversions and first-party measurement.
- Complex GA4 ecommerce implementations.
- BigQuery or SQL.
- Conversion APIs and server-side marketing platform integrations.
- WordPress, Shopify, WooCommerce or other ecommerce platforms.
- Agency or client-facing analytics experience.
- Delivering client training or workshops.
- Relevant Google certifications.
Benefits
- Competitive Salary – Based on experience and expertise.
- Professional Development – Access to exclusive Google training, industry conferences and funded professional certifications.
- Flexible Working – A hybrid working policy to support work-life balance (two days on-site per week).
- Health & Well-being – Cashback on a range of everyday medical and health expenses.
- Additional Leave – Annual leave entitlement increases with length of service.
- Collaborative Culture – A supportive, knowledge-sharing environment where people are encouraged to contribute ideas and develop their specialist expertise.
- Team Events – Regular social and team activities with a focus on maintaining a positive and connected working environment.
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