The WI (National Federation of Women's Institutes)
Digital and Technology Manager
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Digital and Technology Manager
£41,600 plus benefits
Hybrid, with one day a week at our London office
About the role
Taking ownership of our digital and technology platforms, you will actively support campaigns that improve the lives of women. In particular, you will optimise our website, CRM and social media to grow traffic, engagement and conversions through reporting and A/B testing and proactively review digital content based on SEO changes and evolving organisational needs. At the same time, you will assist colleagues in delivering diverse digital projects whilst identifying opportunities for automation and championing best practice in everything you do. In short, you will bring women’s stories to life via marketing campaigns, AI, influencers, social media and other channels to give us a powerful voice to champion change and transform outcomes.
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About you
Highly experienced in delivering websites, CRM systems and digital platforms, you will be a confident project manager with proven ability to translate user needs into digital improvements. Needless to say, you should be adept at digital optimisation, SEO, skilled at briefing developers and experienced at drafting digital project roadmaps and training materials, and you will be passionate about the possibilities of technology.
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If you have a background within a membership, charity or campaigning organisation, so much the better, and knowledge of an Enterprise CMS (Squiz Matrix, Sitecore, Umbraco) plus HTML and A/B testing, CRO, UX, AI and analytics tools would be very useful. However, it’s your resilience and adaptability that will matter most, backed by a highly creative mindset and deep understanding of the latest digital trends.
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