Steven Eagell Group
Digital and Web Performance Manager
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Job Description
In this diverse and key role, with the help of the Digital Marketing Executive, you’ll take ownership of Steven Eagell Group’s online presence and digital marketing strategy across a number of channels. You’ll ensure that every channel delivers an exceptional customer experience whilst also strengthening our brand and generating qualified leads.
Role
- Planning, implementation and reporting for all digital marketing activity.
- Manage Google Ads, SEO, and analytics, tracking campaign performance and reporting on KPIs.
- Work closely with Marketing Manager to develop and create effective social media campaigns.
- Oversee all CRM activity and use insight to make changes to improve performance.
- Manage website development roadmap, working with external providers to test and implement.
- Including leading introduction of brand new Steven Eagell Group website in Q4 2026.
- Maintain and improve online visibility through organic and paid channels.
- Provide support for wider Steven Eagell Operations team with used car aggregator sites, image feeds and other digital advertising platforms.
- Play a key role in the identification, implementation and measurement of new AI tools to augment the Group marketing activity.
- Manage and build online reputation of Steven Eagell Group.
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Key Duties & Responsibilities
- Work with General Manager, Marketing Manager, wider marketing team and external agencies to define plans for all digital and social marketing activity for each quarter.
- Work closely with the OEM brands (Toyota and Lexus) to monitor marketing performance and suggest optimisations for the dealer network.
- Implement cross-platform digital campaigns and ensure continuous optimisation of activity.
- Liaise with website providers to ensure continued development of sites, in line with consumer behaviours and trends in the SEO/AEO/GEO industry.
- Manage upkeep of all Steven Eagell Toyota & Lexus websites.
- Supported by Digital Marketing Executive, implement all paid digital advertising, including liaising with external agencies as appropriate.
- Lead implementation of all digital CRM activity across retail, aftersales and business areas and ensure all manufacturer marketing standards are met.
- Provide reports and present results to a range of stakeholders internally and externally of all web and digital activity and make recommendations for improvement.
- Complete quarterly marketing plans and manage submission of evidence, as per manufacturer requirements.
- Comply with all Steven Eagell procedures and policies.
- Complete marketing activity as directed by the General Manager and other reasonable requests by the Management team, including Sales, Aftersales and Fleet.
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Essential Skills and Experience
- Automotive experience essential.
- Proven experience managing websites.
- Experience planning and delivering paid media campaigns.
- Strong understanding of SEO/AEO/GEO, Google Analytics and digital advertising platforms.
- Experience working with email delivery platforms and reporting suites.
- Excellent understanding of automotive used car aggregator platforms and websites.
- Good data analytical skills.
- Up to date knowledge of AI trends and understanding of strategic implementation of AI tools.
- Excellent written skills and attention to detail.
- Experience pulling multiple sets of data together to provide actionable insight to shape future strategy.
- Ideally you’ll have experience of people management.
This job description describes (but does not limit) the main duties and responsibilities of the job. These are subject to variation by the company as is necessary to respond to changes, both internal and external which the company experiences.
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