Profiles Creative
Digital Brand Experience Manager
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Digital Brand Experience Manager
Step inside a digital flagship where luxury aesthetic meets commercial intuition. Profiles Creative is partnering with an exceptional luxury fashion brand dedicated to exquisite craftsmanship, sophisticated visual design, and an elevated consumer journey. We are seeking a creative, commercially astute Digital Brand Experience Manager to take full ownership of the front-end Shopify environment, shaping an immersive online presence that reflects the tactile beauty of stepping into a boutique. Based in London with a hybrid setup (four days in the office, one day working from home), this role sits at the intersection of visual curation, digital storytelling, and commercial performance.
Rather than an IT-centric systems manager, this role calls for a brand-first curator who understands how an elite digital storefront drives customer desire and conversion. You will lead the day-to-day visual merchandising, maintain flawless product presentation, and bridge the gap between creative storytelling and analytical strategy across the digital flagship.
Up to £70k
London - office based 4 days, 1 from home
Key Responsibilities
- Site & Merchandising Curation: Build engaging landing pages, campaign hubs, and category structures on Shopify, directing product sequencing, visual merchandising, search filters, and recommendations to showcase seasonal collections.
- Commercial Visual Storytelling: Align creative brand assets and photography with customer journey best practices, creating an intuitive shopping experience that balances editorial tone with conversion.
- Data & Catalog Integrity: Oversee the product data pipeline, supervising team coordination and ensuring catalog accuracy, launch readiness, and consistent metadata across the storefront.
- Feeds & Tracking Infrastructure: Oversee performance marketing feeds (such as Athos, Intelligent Reach, and Feedr) alongside tracking frameworks, data layers, consent management, and GA4 setups.
- Analytics & Performance Optimization: Interrogate site metrics, content engagements, and user journeys to identify behavioral trends and continually elevate the customer experience.
- Agency & Technical Management: Act as the internal owner of the digital roadmap, writing briefs, prioritizing tasks, and managing external technical partners to resolve issues and deliver front-end enhancements.
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Required Skills & Experience
- Luxury or Premium E-commerce Background: Demonstrated success managing the digital front-end for a luxury, premium fashion, or high-end retail brand.
- Shopify Proficiency: In-depth, hands-on expertise managing and configuring storefronts within the Shopify ecosystem.
- Commercial Eye for Layout: Proven ability to showcase past site builds and articulate the strategic and commercial reasoning behind design and merchandising choices.
- External Partner Coordination: Established experience directly managing external development agencies, setting expectations, and holding teams accountable to delivery schedules.
- Analytics & Tracking Familiarity: Working familiarity with Google Analytics 4 (GA4), web tracking configurations, and digital data layers.
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Nice-to-have
- Experience overseeing or contributing to a significant site redesign or re-platforming project.
- Prior line-management experience guiding coordinators through product-creation workflows.
- Familiarity with tracking and feed platforms such as Elevar, Athos, Intelligent Reach, or Feedr.
Why Join
This is an opportunity to hold creative and commercial guardianship over a premier digital boutique. You will make an immediate impact by bringing luxury brand narratives to life across the storefront, directly influencing how discerning customers interact with and purchase collections in an environment that prioritizes beauty, craft, and seamless digital execution.
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