Cromwell
Digital Business Analyst

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About the Role
As our new Digital Business Analyst, you'll play a key role in shaping the continued development of Cromwell's B2B eCommerce platform. Sitting at the heart of our Digital team, you'll turn complex business needs into clear, delivery-ready requirements that enable our development and QA teams to build, test and release with confidence.
Working closely with Product Owners, developers, QA, UX/UI and stakeholders from across Cromwell, you'll lead requirement discussions, challenge ambiguity and translate ideas into high-quality user stories and acceptance criteria. This is a hands-on role for an experienced Business Analyst who enjoys getting into the detail, solving complex problems and making a tangible difference to the digital experience we provide our customers.
Key Responsibilities
- Lead structured requirement-gathering sessions and workshops with business stakeholders, subject matter experts, designers and QA teams.
- Translate business requirements into clear, INVEST-compliant user stories with detailed Gherkin-syntax acceptance criteria.
- Break down complex requirements into appropriately sized stories, identifying dependencies, edge cases and potential gaps before development begins.
- Maintain high standards of backlog readiness, ensuring requirements are clear, complete and ready for estimation and delivery.
- Work closely with development and QA teams throughout delivery, supporting defect triage, clarification and User Acceptance Testing (UAT).
- Build strong cross-functional relationships and proactively resolve requirements questions, blockers and ambiguity throughout the delivery lifecycle.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What do I need to be successful in this role?
- 5+ years' experience as a Business Analyst within a digital or technology delivery environment.
- Demonstrable experience creating INVEST-compliant user stories and Gherkin-syntax acceptance criteria using Given/When/Then.
- Strong requirements elicitation skills, with experience leading workshops and turning complex information into clear, actionable requirements.
- eCommerce experience and a strong understanding of areas such as product catalogues, pricing, checkout, order management and customer accounts.
- Experience working within Agile/Scrum teams, with a good understanding of sprint ceremonies and backlog management.
- Excellent attention to detail and communication skills, with the confidence to challenge assumptions, identify gaps and work effectively with technical and non-technical stakeholders.
- Experience within B2B eCommerce, eProcurement integrations such as PunchOut, EDI, SAP Ariba or Coupa, API requirements, SQL, AWS or AI-enabled digital products would be particularly advantageous.
What's in it for me?
- A competitive salary alongside inclusion into our company bonus scheme. Our Cromwell Incentive Plan reinforces our key principle of winning as one team and sharing in our success.
- Enhanced employer pension contribution.
- Our Private Medical Insurance offers eligible team members the ability to access a broad range of treatments quickly when they need it the most.
- 20 days annual leave entitlement plus Bank Holidays, with the opportunity to purchase additional annual leave.
- Enhanced Maternity & Paternity pay to support you and your family during life's important moments.
- A company-funded Healthcare Cash Plan, giving you access to everyday healthcare benefits.
- Employee Assistance Programme (EAP), providing confidential support whenever you need it.
- The opportunity to make a real impact on a digital platform used by businesses across the UK and internationally.


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Who are Cromwell?
No matter where you are in your career – or where you want to be – we're here to create a great place to work where you can grow, perform and love what you do. At Cromwell, we're all individuals with unique backgrounds and personalities, but we have one thing in common: delivering exceptional service for our customers. And we do this through our purpose of Keeping Industry Working.
Cromwell has been established for over 50 years and is one of the UK's leading suppliers of industrial tools, maintenance, repair and operational products. We provide our customers with an unrivalled range of products and technical expertise, helping businesses across a wide range of industries operate safely, efficiently and effectively.
Diversity & Inclusion
Our aim is to create an environment that is welcoming to all people and ensures we treat each other and our customers with respect. We value different perspectives, encourage innovation and create a workplace where everyone feels able to contribute, develop and succeed.
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