Digital Campaign Executive Apprentice

Role Overview

Working alongside an experienced team of digital marketing specialists, you'll play a key role in delivering high-quality digital marketing campaigns for a range of well-known clients. You'll help create engaging email campaigns, develop compelling content, analyse campaign performance, and continuously look for ways to improve results.

What you will be doing...

• Collaborating with the campaign management team to deliver engaging email marketing campaigns
• Designing and building visually appealing promotional emails for clients
• Setting up, testing, and managing email marketing campaigns using industry-leading platforms
• Sourcing, preparing, and uploading marketing data for email campaigns
• Extracting, analysing, and interpreting data to inform campaign strategy
• Designing digital assets using Canva and Adobe Creative Suite
• Creating and optimising landing pages to improve conversion and user engagement
• Applying copywriting principles to produce clear, engaging marketing content
• Producing campaign reports and identifying opportunities for improvement
• Communicating professionally with clients via email

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive, and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are coordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret, and analyse customer or campaign data.