Henkel group
Digital Campaigns & eCRM Specialist
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About this Position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you'll help execute campaigns across paid media and eCRM channels, turning data and insights into actions that drive engagement, customer acquisition and growth. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do.
What you'll do
- Execute digital campaigns across paid media and eCRM channels, (including Meta, TikTok, Google).
- Track campaign performance against commercial KPIs including ROAS, CPA, revenue and customer acquisition targets.
- Work closely with agency partners and internal stakeholders to implement campaign plans and ensure effective cross-channel execution.
- Produce regular performance reporting, translating data into actionable insights, recommendations and next best actions.
- Support audience segmentation and targeting strategies to improve campaign effectiveness across paid and owned channels.
- Ensure all creative assets, messaging and copy remain on-brand and aligned with campaign objectives.
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What makes you a good fit
- Experience managing digital campaigns across social (Meta/TikTok/Google) and eCRM platforms.
- Understanding of paid social and email marketing campaigns.
- Experience managing agency partners and driving performance against defined KPIs.
- Understanding of customer and data-driven marketing principles.
- A proactive and adaptable mindset.
- Excellent communication and collaboration skills.
- Strong analytical skills and the ability to translate data into actionable insights.
- Ability to manage multiple projects and meet deadlines.
Desirable:
- Experience within beauty, FMCG, retail or eComm.
- Knowledge of customer segmentation, lifecycle marketing and digital analytics tools such as GA4.
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Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Performance bonus / incentives
- Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
- Annual Leave: 27 days plus 8 Bank Holidays
- Celebration vouchers
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
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