Lyon & Turnbull
Digital Commerce Coordinator
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Department: Marketing
Reports to: Digital Marketing & SEO Manager
Location: Hybrid within commuting distance of Edinburgh or London
Contract: Full-time, Monday - Friday
Lyon & Turnbull is developing its digital sales offering, including the introduction of a new programme of Timed Online Auctions.
We are looking for a Digital Commerce Coordinator to join our Marketing team and support the day-to-day delivery, marketing and growth of this new sales channel.
THE ROLE
The role will have a strong focus on Timed Online Auctions, helping us establish an always-on programme that complements our established live auctions and reaches new and existing buyers and sellers online.
Working closely with the Digital Marketing Manager, wider Marketing team, auction specialists and technology partners, you will help shape how sales and lots are presented and discovered online, attract relevant audiences, develop customer journeys and use performance data to continually improve results.
This is a varied digital role spanning ecommerce, digital marketing and merchandising, SEO, CRM, content, reporting and customer journey optimisation.
KEY RESPONSIBILITIES
Timed Online Auctions & Digital Merchandising
- Support the day-to-day delivery and development of Lyon & Turnbull’s Timed Online Auction programme, maintaining a clear forward calendar and working with specialists to ensure sales are effectively structured and presented.
- Use customer demand, search behaviour and performance data to help identify sale themes and opportunities across categories, artists, makers, brands and price points.
- Work with specialists to optimise lot titles, descriptions and product information for online discovery and conversion.
- Help develop relevant customer-facing product filters by category, working with technology partners to improve structured product information, onsite discovery and ecommerce performance.
SEO & Content
- Support the optimisation of auctions, lots, topics and other website content for organic search.
- Undertake keyword and search-demand research to identify opportunities for new sales, categories and content.
- Work with specialists and the Marketing team to develop useful evergreen content supporting both buyers and sellers.
- Help connect editorial content, departments, auctions and active inventory through effective internal linking.
- Monitor organic performance and identify opportunities to improve search visibility and traffic.
CRM & Customer Journeys
- Help develop the digital customer journey across browsing, registration, bidding, buying and post-sale activity.
- Review existing customer communications and identify opportunities to create a more cohesive and personalised experience.
- Help build and optimise behaviour-led CRM journeys, audience segmentation and targeting based on customer interests and activity.
- Monitor performance and identify opportunities to encourage engagement, repeat bidding and purchasing.
- Work with the wider team and technology partners to improve the customer data available for CRM and personalisation.
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Digital Advertising & Ecommerce
- Manage and optimise digital advertising and audience acquisition activity for Timed Online Auctions across relevant paid channels.
- Develop campaigns supporting both buyer acquisition and goods-getting objectives.
- Maintain ecommerce product feeds and identify lots, categories, products and audiences with strong potential for digital promotion.
- Manage day-to-day campaign setup, budgets, monitoring and optimisation.
- Analyse performance and identify opportunities to improve conversion and return on investment.
Reporting & Optimisation
- Maintain regular reporting on Timed Online Auctions and associated digital commerce performance.
- Monitor key measures including traffic, registrations, bidding, sell-through, revenue and marketing performance.
- Analyse performance by sale, category and acquisition channel and turn findings into practical recommendations.
- Monitor customer journeys and identify opportunities to improve search, browsing, registration and bidding experiences.
- Support ongoing testing and website development, helping prioritise improvements according to customer and commercial impact.
Competitor & Market Monitoring
- Monitor competitor auction and ecommerce activity, including sale structures, categories, customer experience and digital marketing.
- Be aware of wider ecommerce and digital developments that could benefit Lyon & Turnbull.
ABOUT YOU
We are looking for someone who is digitally confident, organised and curious about what makes people discover, engage with and buy things online.
You may already have experience in digital marketing or ecommerce, or you may have developed relevant skills through a broader marketing role. Experience in ecommerce or digital retail is essential.
Experience of the auction or art market is not essential; we are keen to bring fresh ecommerce thinking and best practice from outside the industry.
You will ideally have experience or a good understanding of some of the following:
- Digital marketing and ecommerce
- SEO and content optimisation
- CRM and email marketing
- Paid digital advertising
- Website content management
- Analytics and reporting
- Online merchandising and customer journeys
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You do not need to be an expert in all of these areas. We are looking for someone with strong digital instincts, an appetite to learn and an interest in developing across a broad ecommerce role.
What We're Looking For
- Excellent organisational skills.
- Comfortable managing multiple projects and deadlines.
- Interested in customer behaviour and what drives online engagement and conversion.
- Comfortable working with data and using it to make practical recommendations.
- Strong written and verbal communication skills.
- Confident working with colleagues across different departments.
- Proactive, curious and willing to test new ideas.
- Comfortable learning new systems and digital tools.
- A commercial mindset and an interest in improving performance.
- Enjoy working in an evolving area where there will be opportunities to help shape how we grow.
Why Join Us?
Lyon & Turnbull is one of the UK’s leading independent auction houses, with a history stretching back to 1826 and an international audience of buyers and sellers.
As our digital offering continues to develop, this role provides an opportunity to work across ecommerce, marketing and technology while helping establish a new sales channel within the business.
You will work with a wide variety of objects and specialist departments, from jewellery, watches and fine art to design, antiques and collectables, while developing broad experience across digital acquisition, SEO, CRM, ecommerce and analytics.
Most importantly, this isn't a role where everything has already been decided. You will have the opportunity to contribute ideas, learn from performance and help shape how our digital sales
Staff Benefits
Alongside a varied role and the opportunity to develop across a broad range of digital disciplines, Lyon & Turnbull offers a range of staff benefits including:
- Flexible working
- Generous holiday allowance
- Birthday day off
- Enhanced parental leave
- Cycle to Work Scheme
- Season transport ticket loan
- Eyecare vouchers
- Optional flu vaccinations
- Paid charity support days
- Long service programme
- Company activities
- Dress For Your Day policy
- Driving lesson contribution
- Staff benefits and partner discount programme
Want to Apply?
To apply, submit a CV and covering letter to our Head of Operations, Laura Henderson on careers@lyonandturnbull.com demonstrating your suitability for the role and how you meet the skills and experience. The closing date for applications is Wednesday 07 October.
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