SharkNinja
Digital Commerce Manager UK

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About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
About the Role
SharkNinja is a global product design and technology company with a portfolio of five-star rated lifestyle solutions powered by two trusted global brands, Shark and Ninja. We have a proven track record of bringing disruptive innovation to market across a $6B+ portfolio spanning 39 categories, with products in millions of homes around the world.
Digital channels are transforming how consumers discover, evaluate, and purchase products. As Brand.com, Retail.com, Amazon, and Social Commerce platforms continue to grow, we are looking for a Manager, Digital Commerce Strategy to help execute and optimize our digital commercial growth plans across these channels. This role supports the development of channel plans and owns the day-to-day analysis, reporting, and campaign coordination that connects demand creation to conversion, spanning media, content, assortment, pricing, promotions, and CRM.
Digital commerce is always on and data rich, shaped by weekly campaigns, seasonal and cultural moments, and real-time consumer behavior. The ideal candidate combines commercial curiosity, strong analytical skills, and hands-on digital commerce experience, with an interest in applying AI tools to everyday workflows.
What You'll Do
- Digital Commercial Planning and Execution
- Support the development and execution of commercial plans across digital and social commerce channels, including Amazon, TikTok Shop, brand.com, and retail.com.
- Analyze performance across channels, categories, and consumer segments to surface growth opportunities.
- Maintain the digital campaign calendar, covering weekly moments, seasonal beats, and cultural opportunities, and coordinate execution with channel teams.
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Cross-functional Coordination
- Work day to day with Sales Strategy & Analytics, Media, DTC, and Category teams to keep digital plans aligned and on track.
- Share digital performance insights with partner teams in clear, actionable formats.
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Media and Content Support
- Track how media and channel performance connect, and flag opportunities to improve media effectiveness.
- Help ensure high-performing content from paid media is reflected at the point of purchase, including PDPs, brand.com, and retailer pages.
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Revenue Growth Management Support
- Monitor pricing and promotional performance across digital channels and recommend adjustments.
- Support assortment, pricing, and promotion analyses that improve revenue and profitability.
- Partner with CRM and DTC teams on consumer acquisition, retention, and cross-sell initiatives.
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Analytics and Reporting
- Build and maintain dashboards and recurring reports covering traffic, conversion, media efficiency, pricing, content, and consumer engagement.
- Run analyses such as A/B test readouts, forecasting support, and promotional effectiveness reviews.
- Use AI and automation tools to streamline reporting and analysis workflows.
- Partner with Data, Analytics, and Technology teams to improve data quality and reporting infrastructure.
What You'll Bring
- 4+ years of experience in digital commerce, ecommerce analytics, revenue growth management, category management, or related fields.
- Working knowledge of Amazon, DTC, Retail.com, marketplace, or social commerce business models.
- Strong analytical skills, including proficiency with Excel and BI or dashboard tools. SQL is a plus.
- Experience turning data into clear recommendations and communicating them to stakeholders.
- Strong organization and project coordination skills across multiple concurrent workstreams.
- Comfort working in a dynamic, cross-functional environment.
Preferred:
- Hands-on experience with retail media platforms, Amazon, Walmart, or TikTok Shop seller tools, or creator commerce.
- Experience using AI tools, such as LLM-based assistants or automations, to speed up analysis or reporting.
- Consumer products, retail, or marketplace experience.


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Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high-impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us:
- Life At SharkNinja
- Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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