Landsec
Digital Communications and Content Executive
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WE ARE LANDSEC
We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them. This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe. Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life. We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world. Places where life happens. Where businesses grow. And where cities are defined.
LOCATION
This role is based in London Victoria, and offers hybrid working, with majority of the working week in the office. We recommend discussing arrangements with the hiring manager.
THE ROLE
Working as part of the Corporate Affairs team, you’ll have the capability, energy and creative flair to challenge what’s expected of corporate content. You’ll use insights to develop and implement impactful content that builds our reputation, brings our strategy and narrative to life, and supercharges our approach to delivering stand-out, leading communications.
With experience in a fast-paced, B2B environment, you’ll understand how to inform, engage and influence audiences, using the latest news, thoughtful and relevant content, in-person connections and storytelling as your tools. You’ll be a team player that puts curiosity into action, with a positive, can-do and practical attitude to delivering excellence in a fast-paced environment. You’ll be able to apply strategic, forward thinking and adapt plans according to changing priorities and audience insights, and have a strong interest in how every story forms part of the bigger picture.
PRINCIPLE ACCOUNTABILITIES
- Source, create and deliver compelling news, thought-led and creative content across our digital and social media channels that helps build Landsec’s reputation, bring our strategy and narrative to life, and challenge what’s expected of corporate content
- Manage content across our suite of digital communications channels including our website, Landsec.com hosted on Umbraco, our corporate social media channels – predominantly LinkedIn and Instagram, building in SEO and paid media to ensure reach and creating and editing relevant and engaging visual content using Canva
- Work closely with the B2B and B2C Marketing teams to share, promote and join forces to tell stories that positively profile our places, social value and sustainability activity, and positively influence our audiences
- Support the Corporate Affairs team with campaigns that profile Landsec’s position on and response to key national and local issues. This includes supporting with communications plans that help deliver the team’s campaign objectives, working proactively with Corporate Affairs and other teams across the business to amplify our campaign messages
- Work with the Data & Tech team and external agencies to keep our website up to date with compelling and engaging content, track analytics and insight that will inform our content strategy and ensure Landsec’s corporate website is best in class within real estate and across other leading FTSE 100 businesses
- Support the Corporate Affairs, Investor Relations and Finance teams to plan and deliver major content updates at key financial moments throughout the year including prelim results (May); Annual Report (June); interim results (Nov) and investor Capital Market Days (twice per year)
- Work closely with the Internal Communications Executive to align on internal and external communications priorities and opportunities that help drive the Corporate Affairs’ team strategy forward; including supporting wider team priorities and content creation and delivery requirements as needed
- Support the Corporate Affairs team with issues management as required
- Be a proactive ambassador for the Corporate Affairs team, role modelling our guiding principles when working with internal and external stakeholders
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ESSENTIAL CRITERIA
- Passion for content excellence, a nose for news and trends, and a desire to contribute to a leading online presence
- Proven track record of success in a communications and content focused-role in a fast-paced environment, experience within a corporate communications function and B2B environment preferable
- Evidence of delivering successful B2B digital communications and content strategies
- Previous experience with managing paid, targeted campaigns and measuring their success
- Evidence of strong creativity, exceptional copywriting and content creation
- Proven ability to manage multiple stakeholders and work with people across all levels in a business
- Knowledge of and experience using digital platforms and content management systems
- Knowledge and understanding of cyber security and its importance for reputation management
- Understanding of key issues facing modern businesses and how to articulate these to a range of audiences
- Experience with website maintenance and content management
- Experience of video editing and using creative programmes to produce content
- Excellent writing capabilities, attention to detail, creativity, project management and organisation
- Understanding of how analytics and audience insight can be used to evaluate performance and improve digital communications
- Responsive team player and delivery-focused - able to turn around quality work swiftly with a positive mindset to getting things done. Resilient to changing needs and evolving plans in a business environment.
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Life and Benefits at Landsec
We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work. Below are some of our core benefits, make sure to visit our My Total Reward page for more information.
- Performance based annual bonus plan
- 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
- Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
- Private medical insurance, Health Cash Plan, Life assurance and income protection.
- Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)
- Two different share plans enabling you to share in the success you will help to build
- Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%
- And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause
Diversity and Inclusion
At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential. We strive to ensure all our information, and services are accessible to and usable by everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners by emailing recruitmentqueries@landsec.com To find out more about our approach, visit our Diversity and Inclusion page.
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