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Digital Communications & Content Apprenticeship
We are delighted to offer a Digital Communications & Content Apprenticeship in our PR and Communications Team. This exciting role is a fantastic opportunity to support the Digital Communications Team, with tasks including assisting with maintaining our website and producing creative content using the Trust’s social media channels.
Wage
£16,258 a year
Training Course
Multi-channel marketer (level 3)
Hours
Monday to Friday normal office hours, times to be discussed and agreed (i.e 8am to 4pm / 8.30am to 4.30pm / 9am to 5pm. 37 hours 30 minutes a week
Start Date
Monday 30 November 2026
Duration
2 years
Positions Available
1
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What You'll Do at Work
As an apprentice you will provide creative digital content, project and administrative support to the Communications Team whilst developing practical skills in digital communications. Working under supervision, you will help plan, create, publish and evaluate content across the Trust's digital channels, including websites, social media, digital screens and multimedia content. You will work as a key member of the Digital Communications Team to assist in the maintenance of our CUH website, producing creative content, including evidence-based digital campaigns, using the Trust’s channels and providing a responsive, efficient and effective engagement and communications service for staff, volunteers and other stakeholders.
Key Duties and Responsibilities
Content Creation
- Supporting the creation, maintenance and publication of content across the Trust's digital channels (e.g. websites, social media, digital screens, other digital platforms)
- Creating engaging written, visual and multimedia content for a range of audiences (e.g. patients, staff, visitors, research participants and stakeholders)
- Supporting the production of photography, video and other digital assets, including filming, editing and preparing content for publication under the guidance of experienced colleagues
Website and Channel Management
- Supporting the maintenance and development of the Trust's websites by creating, updating and quality assuring content
- Creating and publishing website content using the Trust's content management systems
- Assisting with website audits, content reviews and user testing to improve the quality, effectiveness and user experience of the Trust's websites
Social Media and Community Management
- Supporting the day-to-day management of the Trust's social media channels
- Monitoring comments and messages and supporting community management activity in line with the Trust's social media policies and house rules
- Identifying and escalating sensitive, high-risk or potentially inappropriate content to senior members of the team in accordance with agreed procedures
- Supporting the production and scheduling of social media content to promote Trust priorities, campaigns and services
Digital Screens
- Supporting the management of the Trust's digital screen network, ensuring content is accurate, timely and appropriate for the audience
- Acting as a point of contact for content requests and supporting colleagues in developing content for display across the network
- Supporting the planning and delivery of campaigns and key organisational messages through the digital screen network
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Content Governance and Information Management
- Ensuring appropriate approvals are obtained before content is published
- Supporting the management of permissions, consent records and associated documentation relating to patient, staff and visitor stories, photography and filming
- Maintaining an awareness of confidentiality, copyright, information governance and data protection requirements and apply them appropriately in day-to-day work
Digital Innovation
- Developing knowledge of emerging digital communications trends, tools and best practice
- Learning how approved digital and AI-enabled tools can support content creation, administration, audience insight and communications activity while ensuring outputs are checked for accuracy, accessibility and appropriateness before use
- Contributing ideas for improving digital content, audience engagement and communication effectiveness across the Trust
Where You'll Work
Addenbrookes Hospital
Hills Road
Cambridge
Cambridgeshire
CB2 0QQ
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training Provider
ESTIO TRAINING LIMITED
Training Course
Multi-channel marketer (level 3)
What You'll Learn
Course Contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training Schedule
Come and join us and be supported to earn as you learn whilst undertaking a nationally recognised qualification
You will study a Multi-Channel Marketer Level 3 Apprenticeship
You will receive a minimum of 6 hours per week during your work time completing ‘Off-the-Job’ (OTJ) training. This time will be allocated to you to complete either in work or you may study from home (at manager’s discretion)
Additional training will be given in the workplace but will include time in the department and also working and learning from home (hybrid working)
Delivery method and location has yet to be confirmed
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Essential Qualifications
- GCSE in: English (GCSE or equivalent) (grade 4/C or above)
- GCSE in: Maths (GCSE or equivalent) (grade 4/C or above)
Desirable Qualifications
- GCSE in: Media Studies (grade 4/C or above)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Presentation skills
- Administrative skills
- Logical
- Team working
- Creative
- Initiative
- Non judgemental
- Enthusiasm
- Positive work ethic
- Keen to learn
- Adaptable to change
Other Requirements
This position will involve hybrid working with some of the working week being completed at home, the rest on-site. These days are flexible and not set and you may be required to attend on-site on different days on some weeks.
About This Employer
Cambridge University Hospitals (CUH) NHS Foundation Trust comprises Addenbrooke’s Hospital and the Rosie Hospital in Cambridge. With over 13,000 staff and over 1100 beds the priorities of the Trust focus on a quality service which is all about people – patients, staff and partners. Recognised as providing ‘outstanding’ care to our patients and rated ‘Good’ overall by the Care Quality Commissioner, is testament to the skill and dedication of the people who work here. CUH’s values – Together- safe, kind, excellent – are at the heart of patient care, defining the way all staff work and behave. The Trust provides accessible high-quality healthcare for the local people of Cambridge, together with specialist services, dealing with rare or complex conditions for a regional, national and international population.
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
Towards the end of the apprenticeship contract, and with support from the department and a dedicated apprenticeship team, you will have gained the knowledge, skills and experience to enable you to apply for your next step in employment. We have a high percentage of previous apprentices who have successfully gained further employment with us with opportunities to gain higher qualifications.
Contact Information
The contact for this apprenticeship is:
Cambridge University Hospitals NHS Foundation Trust
Karen Godfrey
karen.godfrey2@nhs.net
01223 349385
Reference Code
VAC2000050678.
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