What you'll learn

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.

Training schedule

You will complete the Content Creator Level 3 Apprenticeship with Creative Alliance. Training will include on-the-job and off-the-job learning to build skills in creating content for different audiences/channels, planning and producing content to a brief, brand/tone of voice, accessibility and inclusive communication, measuring performance, and safe/professional digital practice.

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You will finish your apprenticeship with a recognised qualification, valuable industry experience and the opportunity for continued career progression.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

• Brand & Brand Awareness
• Content Planning & Pitching
• Content Development
• Principles of Graphic Design
• Image Editing & Manipulation
• Illustration & Vectors
• Video Capture & Editing
• Desktop Publishing
• Web Design & User Experience
• Coding
• SEO & Blog Writing
• Budgeting
• Content Distribution & social media
• Analytics & Feedback

For a full overview of the Content Creator Apprenticeship standard please see: https://www.apprenticeships.gov.uk/apprentices/about-apprenticeships#Apprenticeships

Requirements

Essential qualifications

• GCSE in:
  • English (grade Grade C / 4 or above)
  • Maths (grade Grade C / 4 or above)
• Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Administrative skills
• Analytical skills
• Logical
• Team working
• Creative
• Initiative

Other requirements

Applicants need to know that this isn't a 9am-5pm and flexibility is key to this role.
Applicants should be enthusiastic about digital media and creative content.
A genuine interest in photography, videography or social media is more important than previous work experience.

About this employer

Our Community Foundation, an award-winning based in Birmingham, dedicated to creating opportunities for young people and strengthening communities.

This apprenticeship offers an exciting opportunity to work alongside an experienced and passionate team while developing professional content creation skills using industry-standard equipment.

Company benefits

• Access to professional cameras, podcasting and media equipment.
• Help launch our brand-new podcast series.
• Capture exciting sports, youth clubs, holiday camps and community events.
• Attend festivals, campaigns and youth-led events across Birmingham.
• Receive mentoring from an award-winning leadership team.
• Create content that genuinely changes lives and inspires young people

After this apprenticeship

• Your earnings can increase over time with an apprenticeship. Find out about potential future pay opens in new tab.
• A permanent Digital Content Creator role within Our Community Foundation (subject to funding).
• Progression onto a Level 4 qualification.
• A career in digital marketing, media production or communications.
• Freelance videography, photography or content creation opportunities.
• Building a professional portfolio of real-world work across social media, campaigns, podcasts, community events and digital storytelling.
• The apprentice will leave with extensive experience using professional camera equipment, podcast studios, social media platforms and creative software while building a portfolio that demonstrates content created for an award-winning charity.

Ask a question

The contact for this apprenticeship is:

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED
tania@creativealliance.org.uk

The reference code for this apprenticeship is VAC2000045166.

Apply now

Closes in 26 days (Monday 24 August 2026)

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