AHDB - Agriculture and Horticulture Development Board
Digital Content Executive
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Digital Content Executive
We are seeking a Digital Content Executive to join our Content & Creative team, working on a hybrid basis, two/three days from our HQ in Coventry and the remainder working remotely from home.
This role is offered on a 12-month, fixed-term contract and supports the organisation by delivering the highest standards of content that engages AHDB’s audiences across our channels. As part of this, the Digital Content Executive will manage a variety of projects, focusing on website accessibility, optimising content for search engines and reporting on content performance.
The ideal candidate will have experience of web accessibility, copyediting and copywriting, as well as exposure in SEO, analytics and using a content management system (CMS).
About AHDB
We are the independent, impartial public body that unlocks success in British agriculture. Funded by a levy from over 100,000 British producers in the beef, lamb, pork, dairy and cereals sectors, we support and champion farmers, growers and processors, often where no one else can or will.
We share the expert, evidence-based research and reports that inform on-farm decision-making. We promote British produce to the UK public through domestic marketing campaigns, and we identify and open new global export opportunities to help farm businesses grow.
We help levy payers learn more, sell more and export more to remain sustainable and profitable. Together, we deliver the insights, the influence and the impact that farmers need.
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Responsibilities
- Create digital content that is optimised for search, encourages engagement and improves the user experience
- Update corporate websites using a CMS
- Help create user-centred web sections and pages
- Support teams across the organisation to ensure all content is delivered to a high standard, is on-brand and meets audience needs
- Work with teams across AHDB to continuously improve reach and engagement of their content
- Be an ambassador for the Content & Creative team and work to raise the quality of content across the organisation
- Offer advice and support to content authors and subject matter experts
- Optimise content for search based on SEO research provided by commissioned agencies
- Support the Content & Creative team in formulating engagement strategies and measuring content performance
Essential Criteria
- Experience in copyediting and copywriting
- Experience of using a house style and tone of voice
- A working knowledge of how audiences consume various forms of content
- Experience in creating and optimising content to drive organic search traffic, and using a CMS
- Proven ability to deliver audience-centric content
- Experience in working with analytic tools to inform decision making
- Excellent organisational skills and a strong attention to detail, with good interpersonal and communication skills
- Strong project management skills
- Experience using Adobe PDFs and Microsoft packages
- Familiarity with WCAG and/or accessibility testing tools (any level) would be preferred but not essential
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The Benefits…
We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities to give you the recognition you deserve:
- 35 hours per week, Monday-Friday, to include hybrid working
- 33 days of annual leave plus one privilege day (inclusive of bank holidays)
- Life assurance cover (4x salary)
- A market-leading defined contribution pension scheme with Legal & General
- Enhanced pay of 20 weeks for maternity, adoption and shared parental leave, subject to length of service
- A paid day each year to volunteer and make a difference in your community
- Comprehensive Employee Assistance Programme
- Excellent training and development opportunities and an agreed development plan
- Recognition awards throughout the year
- Reward Gateway membership - this gives you a huge number of online discounts and savings
Please note that we reserve the right to close the vacancy early should we receive a significant number of suitable applications. For any queries or support with your application, you can contact us at recruitment@ahdb.org.uk
At AHDB, we are committed to developing, maintaining and supporting a culture of equality, diversity and inclusion, to include flexible working opportunities. This applies to both our workforce and the practices we follow.
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