Wells and Co.
Digital Content Executive
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Create digital experiences that turn searches into visits and guests into regulars.
Our pubs are packed with stories worth sharing. From community events and live music to memorable meals, craft beer and great hospitality, every venue has something unique to offer. We're looking for a Digital Content Executive to bring those stories to life online, creating content that inspires guests, drives bookings and keeps our pubs front of mind.
You'll be joining a passionate marketing team where creativity, innovation and commercial thinking go hand in hand. Every day you'll help shape how customers discover, engage with and experience our pubs, helping drive growth across a much-loved hospitality brand.
This is a fantastic opportunity for a creative marketer who enjoys both content creation and optimisation and wants to see the direct impact of their work across our diverse portfolio of sites, both UK and France.
Position:
You'll be the engine behind our day-to-day digital content, working across our websites, Google listings, social channels and digital screens to make sure every pub looks as good online as it does in person.
- Creating and publishing engaging website content, including menus, events, promotions and seasonal campaigns.
- Keeping our websites and digital listings accurate, up-to-date and customer focused.
- Managing Google Business Profiles and local listings to maximise visibility and support venue performance.
- Supporting SEO and content optimisation initiatives to improve search rankings and drive traffic.
- Creating compelling content for local pub events and experiences.
- Helping deliver customer-facing digital content across our estate, including digital screens and campaign assets.
- Supporting social media activity by working with pub teams to improve engagement and showcase great experiences.
- Monitoring website performance, spotting opportunities for improvement and helping optimise the guest journey.
- Working closely with marketing, operations and design teams to bring campaigns to life.
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Requirements:
- Experience in digital marketing, content management or SEO.
- Strong copywriting and proofreading skills.
- Experience using CMS platforms such as WordPress.
- Knowledge of Google Business Profiles, local search and SEO best practice.
- A sharp eye for detail and a passion for delivering high-quality content.
- Confidence using GA4 analytics and performance data to improve results.
- Knowledge of Meta Business Suites and social reporting tools ex. Hootsuite or similar
- Experience with Canva, Adobe Creative Suite or similar tools.
- An interest in photography and photo editing would be a real bonus.
- A proactive mindset, always looking for smarter and more scalable ways of working.
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If you're a creative storyteller, digital optimiser and hospitality enthusiast all rolled into one, we'd love to hear from you.
Other information:
We will provide you with a great package including:
- £30,000 - £35,000
- 25 days holiday
- Private Healthcare
- Life assurance
- Pension
- Retail discounts
- Fun culture in a unique workplace
We are a people-first business - Our pubs bring people together, and we believe our teams should reflect the communities we serve. We want everyone to feel welcome, valued, and able to be themselves at work. We are committed to creating an inclusive workplace where people are treated with respect and given equal opportunity to thrive, regardless of their background, experiences, or identity. Whether it's your first role in hospitality or your next career move, if you've got a positive attitude and a passion for looking after people, we'd love to hear from you.
If you need any adjustments or additional support during the recruitment process, please let us know when you apply.
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