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Digital Content Executive
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About Us
We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
DIGITAL CONTENT EXECUTIVE - Remote, UK. 6 months temporary contract.
The Digital Content Executive plays a key role in executing the brand’s marketing strategy across multiple channels on and offline. This role is responsible for creating, managing and optimising content across email, SMS, social media, print, and websites to drive engagement, conversions, and brand consistency.
They will ensure all digital content is high-quality, on-brand, and optimised for performance, across all media. The role also involves monitoring results, analysing data, and continuously improving content strategies to maximise impact.
Role Accountability
Content Creation & Management
- Develop and execute high-quality content across multiple brands, on and offline ensuring brand consistency and tone of voice.
- Create engaging content for all channels such as email campaigns, SMS marketing, print, point of sales, video content, social media, and website updates.
- Design and optimise landing pages and offer pages to maximise conversions.
- Write compelling website copy, social media posts, and promotional materials to drive customer engagement.
Campaign Execution & Optimisation
- Build and execute email marketing campaigns, ensuring content is optimised for open rates, CTR, and conversions.
- Plan and schedule SMS campaigns to reach targeted customer segments.
- Manage and update social media content across various platforms to boost engagement and brand awareness. Paid and Organic.
- Manage offline campaign requirements, support with print requirements as required.
- Oversee A/B testing for email subject lines, website layouts, and social content to improve performance.
Website & Digital Platform Management
- Maintain and update the website with fresh content, news, and promotional offers.
- Ensure all offer pages are up-to-date, accurate, and visually engaging – supporting the new car campaign manager.
- Suggest improvements for creation of new website pages and improve UX/UI.
- Support the SEO Lead to optimise content for SEO, and user experience to improve rankings and engagement – as required.
- Manage and optimize online directories, including Google My Business (GMB), ensuring accurate and up-to-date business information, improving local SEO, and enhancing visibility across relevant platforms.
- Monitor and update online directory listings for all locations, including maintaining consistency of business hours, contact details, and promotional content across multiple platforms.
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Performance Tracking & Reporting
- Monitor and analyse campaign performance metrics (email open rates, CTR, conversions, website traffic, social engagement, etc.).
- Use Google Analytics, social media insights, and email marketing platforms to track and report on performance.
Collaboration & Stakeholder Management
- Work closely with the marketing team to align campaign creation and execution with business goals.
- Coordinate with external agencies, designers, and developers for content production and website updates.
- Ensure all digital assets adhere to brand guidelines and compliance standards.
Skills, Knowledge, Experience
Key Skills
- Content Creation & Digital Marketing – Strong copywriting and content development skills for all media such as websites, email, SMS, and social media, with experience in multi-channel campaign execution, on and offline.
- SEO & Web Management – Understanding of SEO best practices, website performance optimisation, and content management systems.
- Email & SMS Marketing – Hands-on experience with tools like Mailchimp, DotDigital, ensuring compliance with GDPR and best practices.
- Analytics & Performance Tracking – Proficiency in Google Analytics, social media insights, and campaign reporting to drive data-led decisions.
- Project & Stakeholder Management – Ability to manage multiple campaigns, deadlines, and teams efficiently.
Experience Required
- Experience in digital marketing, content creation, or a similar role, preferably in the automotive industry.
- Experience managing email campaigns, social media content, website updates, and CMS platforms.
- Proven ability to optimise content to enhance engagement and performance.
Core Benefits
- Competitive salaries with structured pay scales and progression as you grow within the business.
- Generous annual leave that increases with your length of service.
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave.
- Access to Techscheme for discounted technology purchases with flexible payments.
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Health & Wellbeing
- Eyecare vouchers to help cover vision care needs.
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing.
- Dental insurance for everyday dental care and unexpected treatments.
- Optional critical illness cover for peace of mind during life's most challenging moments.
Financial Wellbeing
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app.
- Free will writing services to help plan for the future.
- Flexible life assurance options and partner life assurance for added protection.
Leisure & Lifestyle
- Discounted gym memberships to support an active lifestyle.
- Travel insurance to help you explore with confidence.
- Access to home and technology vouchers.
- bYond card and a wide range of exclusive retail and lifestyle discounts.
We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.
Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history, and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6-month probation period commencing from your start date.
We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data, including the types of data we collect, the purposes for which we use it, who we may share it with, and how long we keep it, are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.
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