MamaDoc
Digital Content Lead
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Digital Content Lead — Fixed Term
MamaDoc CIC | Remote | Start date: October 1st 2026
About MamaDoc
MamaDoc is a community interest company supporting Black, Brown and migrant parents in the UK through pre-conception, pregnancy, birth, postpartum and early parenthood.
We create accessible, culturally relevant health education, digital resources and community experiences that help parents feel informed, supported and confident navigating pregnancy and parenthood.
We are looking for a creative and digitally savvy Digital Content Lead to join our team on a fixed-term basis.
About the Role
As Digital Content Lead, you will lead MamaDoc's day-to-day digital content and social media activity, helping us grow our audience, strengthen our online community and communicate our work effectively.
This is a hands-on role for someone who understands social media, digital content and marketing and can take an idea from concept through to publication and performance review.
You will work closely with MamaDoc's co-founders and clinical team to turn health education, community insights, campaigns and organisational priorities into engaging digital content.
Key Responsibilities
- Develop and manage MamaDoc’s digital content strategy and content calendar across Instagram, TikTok and WhatsApp.
- Create and coordinate engaging short-form videos, carousels, graphics, captions, scripts and other digital content.
- Manage MamaDoc’s day-to-day social media presence, including scheduling, publishing and audience engagement.
- Plan, set up and manage digital marketing campaigns, including Instagram and Meta paid advertising, for MamaDoc’s events, programmes, products and community initiatives.
- Support WhatsApp community engagement, email marketing and lead-generation initiatives.
- Monitor and analyse content and campaign performance, using insights to optimise content, advertising and audience growth.
- Work closely with MamaDoc’s co-founders and clinical team to ensure health-related content is appropriately reviewed and communicated accurately.
- Contribute to the development of MamaDoc’s digital brand, voice and overall online presence.
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Who We're Looking For
We are looking for someone who combines creativity with strong digital marketing skills and is comfortable taking ownership of MamaDoc's digital presence.
Essential
- Proven experience in digital content creation and social media management.
- Strong understanding of Instagram and TikTok, including short-form video.
- Excellent writing and communication skills, with the ability to create engaging social media copy, captions, hooks and calls-to-action.
- Experience developing and managing content calendars.
- Experience with paid social advertising, particularly Meta Ads.
- Understanding of social media analytics and audience growth.
- Ability to work independently, manage deadlines and take initiative.
- Strong attention to detail and a good understanding of brand consistency.
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Desirable
- Experience with email marketing platforms such as ConvertKit, Mailchimp or Zoho Campaigns.
- Experience with Canva, CapCut or similar content creation tools.
- Experience with community management or WhatsApp communities.
- Experience in healthcare, public health, charities, social enterprises or other mission-driven organisations.
- Experience creating content for diverse or culturally specific audiences.
A healthcare qualification is not required for this role. We are particularly interested in candidates with strong digital content and marketing experience who can communicate confidently and sensitively within a healthcare-focused organisation.
What We Offer
- Competitive pay
- The opportunity to contribute to a growing organisation with a meaningful social impact.
- A creative and varied role with significant ownership of MamaDoc's digital presence.
- The opportunity to work alongside clinicians and contribute to health education and community engagement.
- Remote working.
How to Apply
Please send over the following to hello@mamadoc.co.uk with the subject ‘Digital Content Lead’:
- Your CV
- A brief statement explaining why you're interested in the role
- Examples or a portfolio of your previous digital content/social media work
- Links to relevant social media accounts, campaigns or projects you've managed, where applicable
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