Fortnum & Mason
Digital Content Manager
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Role Overview
As Fortnum & Mason continues to grow, our content plays an increasingly important role in helping us reach more people, more often, and in more meaningful ways. From our stores to our digital channels, content connects our craftsmanship, stories, and products with customers wherever they are, and at every stage of their journey.
This role is responsible for driving efficiency and value from that content. This includes overseeing budgets, identifying economies of scale, and maximising content opportunities through thoughtful repurposing and reuse across locations and channels. In parallel, the role owns the governance, organisation, and day-to-day management of Fortnum’s Digital Asset Management (DAM) system. To support this ambition, the role plans, coordinates, and oversees all content requirements across Fortnum’s stores and digital touchpoints through ownership of a clear, centralised master content schedule.
Responsibilities
Content Scheduling & Oversight
- Own and maintain a single, central master content schedule covering all Fortnum’s locations and digital touchpoints.
- Implement and manage a clear traffic-light system to track content requests, production stages, approvals, delivery, and readiness.
- Ensure photography production timelines are fully aligned to content priorities and delivery plans.
- Provide visibility across teams on priorities, deadlines, dependencies, and risk.
- Plan content realistically, avoiding clashes, duplication, and last-minute gaps.
- Act as the central coordination point across campaigns, seasonal activity, and evergreen content.
Maximising Content Opportunities
- Take an active view of how content can be repurposed, re-cut, or re-spliced across locations, formats, and channels.
- Identify opportunities to extend content life and value through alternative edits, versions, crops, or placements.
- Ensure content is briefed and delivered with reuse in mind, supporting a joined-up estate and digital approach.
- Champion smarter use of existing assets to maximise return on production investment.
- Maintain up-to-date knowledge of HFSS requirements and ensure content adheres to regulations where applicable.
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Budget Oversight, Production Efficiencies & Economies of Scale
- Support budget planning and ongoing spend tracking for content production.
- Monitor spend against plan, flagging risks or pressure points early.
- Identify and drive production efficiencies in alignment with photography output, including shared shoots, aligned commissioning, and smarter use of suppliers and creative agencies.
- Seek economies of scale across campaigns, channels, and locations.
- Balance cost efficiency with creative quality and brand standards.
Reporting, Analytics & Performance
- Track and report on content delivery against plan, including timeliness, readiness, and deployment across channels.
- Provide clear, regular status reporting to senior stakeholders, highlighting risks, bottlenecks, and opportunities.
- Work with Digital, Online Trading, and Copy & Content Strategy teams to understand how content is performing and how it can better support editorial and commercial objectives.
- Use insight to inform future planning, commissioning decisions, and prioritisation.
Wash-Ups & Continuous Improvement
- Lead structured wash-ups following key campaigns and seasonal activity.
- Capture learning on what worked, where efficiencies were achieved, and where improvements are needed.
- Feed insight back into future schedules, workflows, and content planning.
- Ensure learnings are documented and shared to support better decision-making over time.
Digital Asset Management (DAM) Ownership
- Own the day-to-day management of Fortnum’s Digital Asset Management system.
- Ensure assets are uploaded, named, tagged, versioned, and stored consistently.
- Maintain high standards of asset hygiene, rights management, and accessibility.
- Ensure content is easy to find, reuse, and deploy confidently across teams.
- Track motion rights, usage, and expiry across all video and motion assets, ensuring compliance with contracts, licences, and agreements.
- Act as the internal owner and guardian of DAM best practice.
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Stakeholder Management
- Ensure alignment with brand standards and creative intent across all content output.
- Partner with Digital and Online Trading teams to ensure content supports platform needs.
- Work with Hospitality and Retail teams to ensure location-specific requirements are planned and visible.
- Communicate clearly and calmly on status, risks, and next steps.
- Escalate issues early with practical, solution-led recommendations.
Role-Specific Criteria (Experience / Technical Ability)
- Proven experience in content operations, production coordination, or content management.
- Strong experience managing complex schedules across multiple channels and locations.
- Demonstrable experience overseeing budgets and driving production efficiencies.
- Hands-on experience working with a Digital Asset Management (DAM) system.
- Highly organised and proactive, with strong attention to detail and a systems-led mindset.
- Confident communicator, effective with senior and operational teams.
- Commercially aware, with a pragmatic approach to cost, quality, and impact.
- Strong sense of ownership and accountability.
Commitment to Diversity and Inclusion
We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other's differences to create a truly inclusive environment.
In the last year alone, our people have been recognised and celebrated, winning awards for their outstanding contributions to Retail, Technology, Global Hospitality & Tourism, Visual Merchandising & Display, Customer Service, and Local Community Awards.
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