Flexjet
Digital & Content Marketing Specialist
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The Digital & Content Marketing Specialist
The Digital & Content Marketing Specialist will work across the full portfolio of different Flexjet portfolio brands that include, but are not limited to, Flexjet, FXAIR, 4AIR & Sirio.
They oversee the digital and content strategy and are well versed in holistic digital programs including Search Engine Marketing, Search Engine Optimization and copywriting as well as thrive in a data focused organization. This position will be part of the marketing department but will have responsibilities that may cross over into various areas of the business.
Duties & Responsibilities
- Support the development and implementation of content and copy across key digital platforms, including websites, email newsletters, blogs, social media and other digital channels, ensuring content is on-brand and aligned with business objectives.
- Assist with the implementation of SEO and GEO best practice across digital content, working to improve organic visibility, search performance and the overall discoverability of our brands and content.
- Manage website optimisation initiatives across the Flexjet and FXAIR websites.
- Support the development and implementation of copy across EMEA print and digital marketing collateral, ensuring all materials are relevant to local audiences while maintaining global brand consistency.
- Work closely with the US Content and Digital teams to ensure alignment of global content strategies, messaging, campaigns and best practices, while identifying opportunities to enhance content for EMEA audiences.
- Adapt and localise US-developed content and collateral for EMEA markets, ensuring messaging, tone and terminology are appropriate for regional audiences.
- Manage the translation process for marketing collateral and website content, coordinating with the relevant teams and stakeholders to ensure accuracy, consistency and timely delivery.
- Support EMEA PR and content activations where relevant.
- Stay up to date with emerging trends, technologies and best practices across digital, content, SEO and GEO, identifying opportunities to improve our marketing activity and customer experience.
- Use data, analytics and performance insights to identify opportunities to optimise content and digital experiences, continuously improving engagement and brand visibility.
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Education, Experience & Requirements
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- Bachelor’s degree in marketing or relevant field
- 5+ years’ experience in digital marketing position, preferably for a luxury brand or service
- Experience understanding digital campaigns, tracking and optimizing for effectiveness and efficiency
- Experience creating and implementing digital content strategies
- Copywriting, editing and proofreading skills
- Understanding of SEO principles and digital content best practice
- Ability to implement digital & content marketing strategy and tactics
- Ability to meet deadlines, must be comfortable prioritizing tasks, demonstrate flexibility, display a strong work ethic, fanatical attention to detail, and sense of urgency
- Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help OneSky Flight brands look at things differently
- Ability to prioritise and complete multiple projects simultaneously, and work in a team environment
- Exceptional written and verbal communication skills
- Ability to effectively communicate with C-level executives
- Knowledge of Microsoft Office (Word, Excel and PowerPoint, Outlook)
- Strong understanding of current online marketing concepts, strategy, and best practice
- Ability to accept feedback and work collaboratively as part of a team while still advocating a clear creative vision
- International travel will be required as part of the role
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