Youth Music
Digital Content Officer
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Digital Content Officer
As Youth Music’s Digital Content Officer, you’ll make, curate and commission our marketing content. You’ll support the creation of a new content strategy designed to achieve our marketing objectives, which are:
- Inspire inclusive practices among projects and professionals working with young people in music.
- Build the credibility of Youth Music among young creatives.
- Grow awareness of Youth Music as the leading voice on young people and music.
- Demonstrate the impact of Youth Music’s work and partnerships.
- Support the organisation in achieving our ambitious fundraising goals.
Working closely with the Social Media and Content Assistant and a team of 18–25-year-old freelance creatives from the Youth Music NextGen community, you’ll produce engaging, high-impact content that tells our story - demonstrating the life-changing power of music, the barriers young people face in accessing it, and the impact Youth Music and its funded partners have.
You’ll develop and oversee content commissions, create marketing briefs, advise interested parties, and develop content into engaging alternative formats, such as video, graphic design, and interactive digital storytelling.
Informed by insights from across the organisation, social listening tools, and the news agenda, you’ll ensure our content is topical, innovative, and audience-first. You’ll host regular Editorial Meetings to gather insights and collaborate with colleagues.
Whilst creativity is key, you’ll also understand the importance of planning and performance analysis - ensuring every piece of content has a clear purpose.
You’ll also play a pivotal role in building Youth Music’s brand equity by championing our brand guidelines, tone of voice, brand positioning, and core messaging.
You’ll support community management across Youth Music’s social channels, using our tone of voice to build trust, encourage engagement, and strengthen relationships with our audiences.
The Digital Marketing Manager will be your line manager, and you’ll be part of the Communications Team.
About you
You’ll be a creative thinker with experience in copywriting, editing, and content production across multiple formats, including websites, newsletters, and social media.
You’ll be excited to make an impact on our work, combining creative storytelling with sharp copywriting skills, meticulous attention to detail, and impeccable grammar and spelling. You’ll have demonstrable experience in producing and editing high-quality, accurate, engaging, and accessible content, tailored to different audiences.
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You’ll know how to turn long or complex reports into clear, engaging, bite-sized content for social media.
You’ll also brief and co-ordinate aspiring freelancers in our Youth Music NextGen community, coordinating feedback to ensure high-quality content output.
An understanding of user journeys and digital engagement will be crucial in shaping content that is impactful and audience-led. Juggling multiple content projects from ideation to delivery, you’ll be highly organised and deadline-driven.
To ensure our content makes a difference, you’ll work with colleagues to analyse its impact, using insights to continuously refine our content strategy.
Key responsibilities
Content Creation and Channel Management
- Create and maintain an editorial calendar to meet our business objectives and audience needs.
- Monitor all channels and liaise with the Social Media and Content Assistant to ensure timely engagement.
- Work with the Digital Marketing Manager and content agency to create content in a way that maximises distribution potential, continually adapting in response to impact and insights.
- Support the Digital Marketing Manager in developing a new content strategy that prioritises increasing engagement and reach across Youth Music’s digital channels.
- Co-ordinate and run regular cross-team Editorial Meetings.
- Craft unique copy for multiple channels and formats across campaigns, business documents, and owned media.
- Use project management tools such as Asana to ensure smooth handovers and effective collaboration with the Social Media and Content Assistant.
- Create dynamic content formats that go beyond traditional written case studies, using video, infographics, and storytelling.
- Work with teams across Youth Music to build and maintain a bank of case studies that demonstrate our social impact and can be shared across our digital channels.
Commissioning Content
- Work alongside the Social Media and Content Assistant and content agency to manage 18–25-year-old creatives from the Youth Music NextGen community to generate photography, videography, graphic assets, articles, and more.
- Proof-read, edit, and provide feedback on content produced by freelancers.
- Create and implement unique paid social advertising campaigns to maximise reach and engagement.
- Amplify youth perspectives in digital communications in accordance with the Youth Voice Strategy.
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Brand Guardianship
- Champion and protect Youth Music’s brand guidelines and tone of voice amongst internal and external stakeholders.
- Ensure appropriate consents, permissions, and credits are recorded and applied across all content.
Person specification
Minimum Criteria
- Minimum 24 months’ cumulative experience in a social media, digital content, or communications role.
- Experience creating and managing an editorial content calendar, community management, and running paid social media campaigns.
- Experience acting as a brand guardian, ensuring content consistently reflects brand guidelines, messaging, and tone of voice.
- Strong copywriting, proofreading, and content-editing skills across different formats and channels.
- Basic graphic design skills, ideally using Canva or similar software.
Desirable
- Experience in a charity, agency, youth, or music organisation.
- Experience using data and insights to inform content plans.
- Familiarity with social media scheduling and reporting tools such as Sprout Social, Buffer, or Hootsuite.
- Ability to edit short-form videos using tools such as CapCut, Canva, or Adobe Premiere.
- Experience working with high-profile sponsors and partners.
- Experience commissioning and managing freelancers.
- Experience in digital fundraising.
- A thorough approach to tasks, with strong attention to detail.
- A proven creative thinker, with the ability to generate new, forward-thinking, and relevant ideas.
- Commitment to equality, diversity, and inclusion.
- Passion for music and an interest in its benefits for individuals and society.
- Willingness to work occasional evenings or weekends to capture live event content.
Applications close on Thursday 6th August.
Please note: We reserve the right to close this vacancy early if we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as soon as possible.
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