SANCTUM
Digital Content Producer
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Role: Digital Content Producer
Location: London, UK / Amsterdam, Netherlands / Dubai, UAE
Reports To: Digital Product & Growth Manager
Employment Type: Part Time (24 - 32 hours)
Salary: £35-£42 FTE (Pro-rated from 40 hours)
Role Overview
The Digital Content Producer is responsible for turning Sanctum's extensive library of photography, video and creative assets into engaging, high-performing content across Sanctum's organic and paid digital channels.
Working closely with the Marketing, Content & Talent, Partnerships and Operations teams, this role owns the day-to-day production and optimisation of Sanctum's digital content, from editing existing footage and creating platform-specific content to coordinating photographers and videographers across markets.
The role combines hands-on creative production with strong awareness of social and digital trends. The Digital Content Producer should be someone who naturally sees opportunities for content, brings ideas to the team and understands how to turn a single piece of source material into multiple compelling assets across Instagram, TikTok, YouTube, Meta, Google and future channels.
The role will also play an important part in capturing Sanctum in real time, attending key experiences and events to create social-first content that can be published while the experience is happening.
This is not a role for someone who waits for a brief. We are looking for a highly creative, culturally curious individual who is constantly looking at what is happening across social, spotting opportunities for Sanctum and bringing ideas into the business.
Key Responsibilities
Content Production & Editing
- Own the day-to-day creation and editing of digital content for Sanctum's organic and paid channels.
- Editing photography and video assets into engaging social-first content.
- Creating short-form video for Instagram, TikTok, YouTube and other relevant platforms.
- Adapting existing content into multiple formats, edits and variations.
- Creating creative assets for Meta and Google advertising.
- Repurposing existing Sanctum content to maximise the value of our creative library.
- Creating written and audio content where appropriate.
- Ensuring all content is aligned with Sanctum's brand, tone and visual identity.
Social-First Content
- Develop content designed specifically for social platforms rather than simply repurposing longer-form creative.
- Staying ahead of short-form content and platform trends.
- Bringing new creative ideas and concepts to the team.
- Identifying opportunities for reactive and timely content.
- Understanding what drives engagement across different platforms.
- Creating hooks, edits and formats designed for specific audiences and channels.
- Continuously testing new approaches to improve content performance.
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Live & Event Content
- Attend key Sanctum experiences, events and partnerships to capture content designed for immediate use across social channels.
- Shooting social-first content at key Sanctum experiences.
- Capturing behind-the-scenes moments, guest reactions, Guides and atmosphere.
- Creating and publishing content in real time where appropriate.
- Identifying content opportunities during events without disrupting the client experience.
- Working with photographers and videographers to ensure key moments are captured for both immediate and future use.
Creative Briefing & Collaboration
- Turn marketing objectives, campaigns and creative ideas into clear production briefs.
- Developing content angles, hooks and creative concepts.
- Briefing designers, UGC creators and freelance creatives.
- Translating campaign objectives into clear creative direction.
- Managing creative feedback and revisions.
- Ensuring all assets are delivered in the correct formats and specifications.
UGC & Creator Network
- Support the development of Sanctum's global UGC and creator network.
- Sourcing new UGC talent across Sanctum markets.
- Conducting basic outreach to potential creators.
- Maintaining a pipeline of relevant creators.
- Briefing UGC creators against agreed creative concepts.
- Coordinating content delivery and deadlines.
- Identifying creators who could become longer-term Sanctum ambassadors.
Content Performance & Optimisation
- Use content performance and audience insights to continuously improve Sanctum's creative output.
- Reviewing organic content performance.
- Analysing paid creative performance alongside the Marketing team.
- Identifying which formats, hooks and creative approaches perform best.
- Providing clear feedback and recommendations to relevant teams.
- Creating new iterations based on performance data.
- Supporting creative testing across different audiences and platforms.
Creative Testing
- Support Sanctum's test and learn culture through structured creative experimentation.
- Setting up and logging new creative tests.
- Testing different hooks, edits, formats and creative concepts.
- Tracking performance and capturing learnings.
- Feeding insights back into future content production.
- Building a library of creative learnings that can be applied across markets and campaigns.
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Digital Channel Development
- Support the continued expansion of Sanctum's digital presence as new channels become relevant.
- Supporting the launch of new social and advertising channels.
- Adapting creative for different platform requirements.
- Supporting channel testing across platforms such as Snapchat, AppLovin and future opportunities.
- Developing an understanding of what content works across emerging platforms.
Content & Marketing Analytics
- Support the Marketing team with accurate content and performance reporting.
- Pulling performance data from Polar Analytics, Meta Ads Manager, Shopify and relevant platform tools.
- Maintaining creative performance trackers.
- Supporting regular reporting on content performance.
- Connecting creative outputs to audience and commercial performance.
- Using data to inform future creative decisions.
AI & Creative Innovation
- Use technology to improve the speed, quality and scale of Sanctum's content production.
- Using AI tools as part of day-to-day content creation and editing.
- Exploring new AI applications for ideation, editing, repurposing and production.
- Staying informed about emerging creative technologies.
- Identifying opportunities to make Sanctum's content production more efficient.
- Sharing useful tools and workflows with the wider team.
Success Measures
- Consistent delivery of high-quality organic content across Sanctum's channels.
- A strong and varied pipeline of content across markets.
- Increased volume and quality of social-first content.
- Strong performance of creative across organic and paid channels.
- Effective repurposing of Sanctum's existing creative library.
- Successful delivery of real-time content from key experiences and events.
- Reliable management of photographers, videographers, designers and UGC creators.
- Continuous improvement in creative performance through testing and optimisation.
- Clear creative learnings being fed back into future campaigns and production.
- Development of a strong global creator and UGC pipeline.
- Efficient and increasingly scalable content production processes.
- Effective use of AI and emerging tools to improve creative output.
- Content that strengthens Sanctum's brand, grows its audience and ultimately supports acquisition, engagement and conversion.
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