Sanderson Design Group plc.
Digital CRM Executive
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Role Overview
We're looking for a CRM Executive to join our growing team to support the delivery of our CRM and email marketing activity across brands and markets, with a strong focus on building, testing, sending and optimising email campaigns and automated communications.
This is a hands-on execution role, ideal for someone who enjoys getting into the detail, moving fast, and learning how high-performing CRM programmes are built at scale.
About Us
Sanderson Design Group plc is a luxury interior design house, home to six iconic brands with over 165 years of history: Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, and Scion. Our portfolio spans fabric, wallpaper, and paint, with manufacturing capabilities through Anstey and Standfast & Barracks. Our purpose is to ‘bring the beautiful into people’s homes and lives’ and we are the proud owner of one of Europe’s largest design archives, with over 75,000 historical documents and artworks. We also have a growing international licensing programme which supports our strategic global expansion.
Key Responsibilities
Email Marketing (Primary Focus)
- Build, test and deploy all D2C and Trade email campaigns within HubSpot.
- Support the end-to-end execution of emails: briefing, build, QA, send and post-campaign reporting.
- Use existing templates and modules to ensure emails are on-brand, accurate and optimised for performance.
- Work closely with Brand, Creative and Trading teams to turn briefs into high-quality, commercial emails.
- Support peak trading periods (launches, promotions, seasonal campaigns) with high-volume, fast-turnaround sends.
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CRM & Automation Support
- Build and maintain automated email journeys (welcome, post-purchase, re-engagement, trade comms) under the guidance of the Digital CRM Manager.
- Support audience selection and segmentation for campaigns, ensuring correct data usage and targeting.
- Assist with testing and QA of workflows to ensure journeys run as intended.
- Flag opportunities to improve journeys based on performance or customer behaviour.
Reporting & Optimisation
- Produce regular email performance reporting (open rate, CTR, revenue, engagement).
- Identify and share practical optimisation opportunities (subject lines, content, cadence, timing).
- Support A/B testing across subject lines, content blocks and CTAs.
- Help maintain database health through good sending practices and engagement monitoring.
Data & Compliance
- Follow GDPR and data governance best practice in all CRM activity.
- Support list management, suppression handling and preference-based communications.
- Work closely with the CRM Manager and wider Digital team to ensure data is used correctly and responsibly.
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Measures of Success
- Emails sent accurately, on time and to a high standard.
- Consistent improvement in email engagement and revenue contribution.
- Smooth delivery of BAU and campaign email activity with minimal errors.
- Strong support of CRM automations and lifecycle programmes.
- Growing confidence and capability within HubSpot over time.
Skills & Experience
- Experience in email marketing or CRM, ideally within eCommerce or retail.
- Hands-on experience building and sending emails in a CRM platform (HubSpot preferred, but not essential).
- Strong attention to detail — you spot errors before they go out.
- Comfortable working at pace, juggling multiple campaigns.
- Curious, commercial mindset with a desire to learn CRM best practice.
- Basic understanding of email metrics and what “good” looks like.
Behaviours
- Proactive and reliable — you get things done.
- Detail-driven but commercially minded.
- Collaborative and comfortable working cross-functionally.
- Open to feedback and keen to develop your CRM skillset.
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