Primark
Digital Delivery Lead (CRM)
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Digital Delivery Lead | Retail Digital Transformation
Duration: Initial 6 Months
Location: Reading (Hybrid, 1 - 2 Days Per Week)
Contract Type: Inside IR35 Day Rate
We're looking for an experienced Digital Delivery Lead to drive the successful delivery of technology initiatives across a key Digital & Customer Technology platform within a large-scale international retail environment. This role is ideal for a delivery professional with strong experience leading complex technology programmes in a scaled Agile retail environment, with particular exposure to Digital, CRM, Marketing Technology (MarTech), Customer Data Platforms, and Data-led transformation initiatives.
What You'll Be Doing
- Lead end-to-end delivery across a key Digital & Customer Technology platform.
- Manage and prioritise demand from multiple projects, product teams, and business stakeholders.
- Drive delivery across internal teams, external suppliers, and technology partners.
- Ensure successful planning, governance, risk management, and execution of technology initiatives.
- Build strong relationships with Product Owners, Product Managers, Architects, Engineering teams, and senior business stakeholders.
- Manage supplier performance and delivery in a multi-vendor environment.
- Facilitate collaboration across teams to overcome challenges and deliver strategic outcomes.
- Support delivery across customer-facing digital products, CRM platforms, marketing technologies, and customer data capabilities.
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What We're Looking For
- 5+ years' experience in Delivery Management, Programme Delivery, or Project Delivery roles.
- Proven track record delivering technology solutions within complex, cross-functional enterprise environments.
- Strong experience delivering programmes in Scaled Agile environments (SAFe or similar).
- Experience within retail technology, with a strong understanding of retail systems, operating models, and customer-focused transformation.
- Experience delivering initiatives across Digital, CRM, Marketing Technology (MarTech), Customer Data, CDP, or Data Platform environments.
- Strong knowledge of Agile, Scrum, SAFe, Waterfall, or hybrid delivery methodologies.
- Experience managing third-party suppliers and multi-vendor delivery environments.
- Excellent stakeholder management and influencing skills, including engagement at Head of and senior leadership level.
- Strong planning, facilitation, communication, and problem-solving capabilities.
- Ability to lead through influence and coordinate diverse teams to deliver business outcomes.
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Desirable Experience
- Delivery experience across retail domains such as Digital, Customer Engagement, CRM, Customer Data, eCommerce, Supply Chain, Planning & Trading, Sourcing & ESG, or Store Operations.
- Experience working with customer data platforms, personalisation technologies, loyalty platforms, or digital customer engagement solutions.
- Professional certifications including SAFe, Scrum Master, PMP, PRINCE2, or APM.
This is an exciting opportunity to join a growing global retailer and play a key role in delivering digital and customer technology solutions that support millions of customers and colleagues across multiple markets. Interested? Apply now or get in touch to learn more.
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