Beckman Coulter Life Sciences
Digital Demand Strategist, Global, FTC 12 months
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Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results.
We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.
It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow.
Learn about the Danaher Business System, which makes everything possible.
Digital Demand Strategist
The Digital Demand Strategist is responsible for driving demand and funnel fill for a defined product portfolio through end-to-end inbound digital campaigns. This role owns the customer journey strategy from Awareness through Loyalty, aligning content, channels, and campaigns to business objectives across lead generation and eCommerce. Acting as the single digital marketing point of contact for the portfolio, this role partners closely with Product Marketing, Content, and Channel Owners (AEO/SEO, Paid Media, Website, Email, Social) to translate commercial priorities into integrated, high-impact inbound campaigns.
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This position reports to the Global Digital Channels and Demand Generation Lead and is part of the Digital Team and will be fully remote.
Essential Requirements
- Bachelor's degree in Marketing, Business, Communications, Digital Marketing, Life Sciences, or a related field. Equivalent combination of education and relevant experience will also be considered.
- 5+ years of experience in B2B demand generation, digital marketing, growth marketing, or inbound marketing, with a proven track record of driving pipeline growth, lead generation, and measurable business outcomes.
- Demonstrated expertise in developing and optimizing end-to-end customer journeys across multiple digital channels, including web, SEO/AEO, email, paid media, and social media.
- Strong analytical, strategic, and stakeholder management skills, including the ability to translate business goals into integrated marketing strategies, influence cross-functional teams, and use data-driven insights to optimize performance.
- Excellent written and spoken English (required) with the ability to critically review marketing content, identify quality gaps, provide editorial feedback, and confidently recommend improvements to content creators, marketers, and stakeholders. This role operates in a global environment where English is the primary working language.
Travel Requirements
Ability to travel up to 10% of time in EU and U.S. for essential in-person internal events
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Plus Points
- Hands-on experience with content management systems, marketing automation platforms and adjacent platforms. Preferred Sitecore, Marketo, Salesforce.com.
- Writing technical requirements for the front-end development of new visual components for the website.
- Life Sciences, Healthcare, Biotechnology, Medical Devices or other complex B2B industries.
Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
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