True Potential LLP
Digital Designer
Newcastle upon Tyne
Posted about 20 hours ago
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Role Overview
This is a hands-on role focused on creating effective, engaging and commercially driven design across campaigns, CRM and digital channels, while contributing to the ongoing evolution of the brand and user experience.
Digital Creative Delivery
- Design high-quality creative across digital campaigns (email, social, web, CRM journeys), website and landing pages and App and platform-facing content (where required)
- Ensure all creative is optimised for digital performance, not just adapted for it
- Apply best practice in UX, accessibility (WCAG), readability and conversion-led design
- Support testing and optimisation by creating variants for campaigns, landing pages and CRM journeys
- Where needed, work with agency partners to support delivery and maintain consistency
Campaign & Marketing Support
- Work closely with marketing teams to deliver campaign creative (adviser recruitment, product campaigns, client engagement and acquisition), social and paid media assets and CRM and lifecycle communications
- Translate campaign objectives into clear, effective visual output
- Balance brand consistency with commercial performance
Brand & Design Consistency
- Work with the Head of Brand to apply and evolve brand guidelines and design systems
- Contribute to the development of templates and reusable components to improve efficiency and consistency
- Ensure all work aligns with visual identity, layout, hierarchy and usability principles and regulatory and accessibility requirements
- Support a consistent and high-quality design standard across all channels
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Internal & Corporate Communications
- Support design across internal communications (presentations, campaigns, key messaging, corporate and, where required, investor materials)
- Help present complex information in a clear and visually engaging way
Continuous Improvement & Innovation
- Bring ideas to improve campaign effectiveness, engagement and clarity of communication and overall digital experience
- Stay up to date with design trends, digital UX and marketing best practice
- Contribute to a more digital-first, test-and-learn approach within marketing
Collaboration & Delivery
- Work closely with marketing (campaigns, CRM, content, brand), digital/product teams (where relevant) and internal communications
- Manage multiple projects and priorities effectively
- Deliver high-quality work at pace within a fast-moving environment
Performance & Optimisation
- Use insights and feedback to refine and improve creative work
- Support the testing and optimisation of campaigns and journeys
- Continuously iterate design based on performance and user behaviour
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Experience and Capability
Essential
- Demonstrable experience in a digital design role (in-house or agency)
- Strong portfolio including digital campaigns, email/CRM design and web or landing pages
- Good understanding of digital design principles, UX and usability
- Experience working with marketing teams on campaign delivery
- Strong layout, typography and visual communication skills
Desirable
- Experience with A/B testing or optimisation
- Experience in financial services or other regulated environments
- Exposure to CRM or marketing automation platforms
- Basic motion, animation or video capability
Core Skills
- Digital-first design mindset
- Strong visual communication and storytelling
- Ability to simplify complex information
- Commercial awareness — understanding engagement and conversion
- Attention to detail and consistency
- Strong collaboration and organisation skills
Success Measures (Role KPIs)
- High-quality, consistent design output across campaigns and channels
- Improved engagement across key marketing activity
- Efficient delivery of creative using templates and reusable assets
- Positive contribution to campaign performance and optimisation
- Strong collaboration and responsiveness to business needs
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Skills
Digital Design
UX Design
Visual Communication
Typography
CRM Design
Landing Page Design
WCAG Accessibility
A/B Testing
Storytelling
Layout Design
Motion Graphics
Conversion Rate Optimization