Hawes and Curtis
Digital Designer
London
Posted about 17 hours ago
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About Us
Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Role
The Digital Designer is responsible for producing premium digital assets across every digital channel—from website, CRM, paid media, and organic social. This is a role that demands both brand storytelling instinct and commercial design intelligence—the ability to produce work that is visually exceptional and demonstrably effective in equal measure.
Key Responsibilities
Website and On-site Landing Page
- Design and produce website assets including homepage banners, campaign landing pages, category headers, editorial content modules, and brand storytelling pages—ensuring every element is visually consistent and commercially purposeful.
- Create product listing page (PLP) assets including category banners, promotional overlays, seasonal editorial tiles, and feature callouts that enhance product discovery and drive conversion.
- Design new season and campaign landing pages that balance elevated brand storytelling with clear commercial messaging and strong calls to action.
- Work closely with the e-commerce and digital merchandising teams to ensure website assets support the trading calendar, product priorities, and commercial objectives.
- Ensure all website designs are produced with a mobile-first approach, maintaining visual quality and usability across all device types and screen sizes.
- Update and refresh website assets in line with seasonal creative direction, promotional activity, and trading requirements—always maintaining a consistent and current brand presence on site.
CRM & Email Marketing
- Design and produce all CRM and email marketing assets including new season launches, promotional campaigns, editorial newsletters, product spotlights, and automated lifecycle communications.
- Create email templates and modular design frameworks that allow the CRM team to build and deploy campaigns efficiently whilst maintaining visual consistency and brand quality.
- Balance brand storytelling and editorial design with clear commercial hierarchy—ensuring every email has a defined purpose, a compelling visual narrative, and prominent calls to action.
- Design with mobile-first principles at all times, ensuring emails render correctly and perform strongly across all major email clients and devices.
- Work closely with the CRM and marketing teams to understand campaign objectives and customer segmentation, tailoring design approaches to suit different audience groups and lifecycle stages.
- Contribute to the ongoing development and improvement of email design standards, templates, and component libraries to increase efficiency and consistency across the CRM programme.
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Paid Media
- Design and produce paid advertising assets across Meta (Facebook and Instagram), Google Display, and any additional performance channels within the media mix—including static, carousel, and video formats.
- Create multiple creative variations for A/B testing across paid channels, producing assets that test different visual approaches, messaging hierarchies, and calls to action in collaboration with the performance marketing team.
- Design assets that are native to each platform—understanding the specific creative conventions, formats, aspect ratios, and audience expectations of Meta, Google Display, and any emerging paid channels.
- Balance the brand's premium visual identity with the commercial requirements of direct response advertising—producing work that is aesthetically elevated and optimised for click-through rate, engagement, and conversion.
- Analyse paid creative performance data in collaboration with the performance marketing team, using insight to inform future creative decisions and continuously improve the effectiveness of paid assets.
- Respond quickly to trading priorities and campaign requirements, producing high quality paid assets efficiently and to tight deadlines across multiple concurrent campaigns.
Organic Social & Brand Content
- Design and produce organic social media content across Instagram, TikTok, Pinterest, and any other relevant platforms—adapting the brand's visual language to suit the format, tone, and creative conventions of each channel.
- Create a diverse range of social content formats including static posts, carousel sequences, Stories, Reels covers, and any platform-native formats that support the brand's social media strategy.
- Develop seasonal social content themes and visual frameworks that provide a cohesive and considered aesthetic across the brand's social feeds—ensuring the grid, Stories, and video content all feel part of a unified brand world.
- Design content that supports key commercial moments including new season launches, promotional campaigns, product spotlights, and brand collaborations—ensuring social assets are aligned with the wider trading and marketing calendar.
- Bring the brand's heritage, craftsmanship, and lifestyle narrative to life through social content—producing work that builds emotional connection with the audience as well as driving awareness and engagement.
- Stay ahead of social media design trends and platform developments, proactively bringing fresh creative ideas and new content formats to the team.
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Essential Requirements
- Proven experience as a Digital Designer within a fashion, lifestyle, retail, or premium consumer brand—a strong portfolio demonstrating high quality work across website, email, paid advertising, and social media is essential.
- Expert proficiency in Adobe Creative Suite—Photoshop, Illustrator, and InDesign.
- Expert proficiency in Figma.
- A thorough understanding of the technical specifications, aspect ratios, and creative requirements for Meta (Instagram and Facebook), Google Display, and email marketing platforms.
- A refined and commercially aware aesthetic sensibility—the ability to produce work that feels premium and editorial whilst remaining purposeful and conversion-focused.
- Excellent organisational skills with the ability to manage a high volume of concurrent briefs across multiple channels and deadlines without compromising on quality or attention to detail.
- A collaborative and proactive attitude with the ability to take and apply creative feedback constructively and work effectively within a fast-paced marketing team.
Please note the role is 4 days on-site with 1-day wfh
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Skills
Digital Design
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
UI/UX Design
Email Marketing Design
Paid Media Design
Social Media Content Creation
Mobile-First Design
A/B Testing
Brand Storytelling
Conversion Rate Optimization
Visual Hierarchy
E-commerce Design
Location