Fragrance Du Bois
Digital & E-Commerce Manager
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Fragrance Du Bois is looking for a commercially minded and digitally driven Digital & E-Commerce Manager to join our Global Marketing team in London.
This role will take ownership of our global digital and e-commerce ecosystem, with responsibility for e-commerce, website management, CRM, paid media, CRO and digital growth.
Working closely with the Global Marketing Director, you will play a key role in growing our global digital business while ensuring every online touchpoint reflects the positioning and experience of a luxury fragrance house.
The Role
E-Commerce & Website
- Manage and continuously optimise the Fragrance Du Bois Shopify website.
- Manage product launches, landing pages, collections, merchandising and website content.
- Be comfortable making day-to-day Shopify updates and front-end website changes, with an understanding of Liquid, HTML and CSS.
- Work with external developers and partners on larger technical projects and integrations.
- Ensure the website delivers a seamless and elevated luxury customer experience.
CRO & Digital Customer Journey
- Own and develop our Conversion Rate Optimisation (CRO) strategy.
- Analyse customer behaviour and identify opportunities to improve conversion and the overall online journey.
- Develop A/B testing and website optimisation initiatives.
- Monitor key metrics including conversion rate, AOV, cart abandonment and checkout performance.
- Optimise landing pages and PDPs to improve both storytelling and commercial performance.
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CRM & Customer Retention
- Manage the global CRM strategy and platform.
- Develop email and customer lifecycle programmes across acquisition, conversion, retention and re-engagement.
- Manage customer segmentation and automated CRM journeys.
- Support NPD launches, seasonal campaigns and key commercial moments through CRM.
- Monitor CRM performance and identify opportunities to increase retention, repeat purchase and customer lifetime value.
Paid Media & Acquisition
- Manage our digital acquisition strategy across Meta and Google.
- Work with agencies and partners to drive performance and ensure activity aligns with the wider global marketing strategy.
- Monitor key metrics including ROAS, CAC and CPA.
- Ensure paid media, creative, landing pages and e-commerce work together as one connected customer journey.
Digital Growth & Performance
- Identify new opportunities to grow traffic, conversion, retention and online revenue.
- Manage and optimise relevant Google programmes, including Search and Shopping.
- Use GA4, Shopify Analytics and platform data to understand performance and identify opportunities.
- Own digital and e-commerce reporting and translate data into clear recommendations.
- Stay ahead of emerging digital platforms, technologies and growth opportunities relevant to the luxury consumer.
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About You
We’re looking for someone who is commercial, digitally savvy, analytical and proactive, with a strong understanding of both brand and performance.
You will ideally have:
- Strong experience within digital marketing and e-commerce.
- Hands-on experience managing a Shopify website.
- The ability to make day-to-day Shopify and front-end website updates.
- Strong knowledge of CRM and email marketing platforms.
- Good understanding of CRO, UX and e-commerce customer journeys.
- Strong understanding of Meta and Google advertising.
- Experience using GA4, Shopify Analytics and digital performance data.
- Strong understanding of key e-commerce metrics including ROAS, CAC, AOV, LTV and conversion rate.
- Experience managing agencies, developers and external digital partners.
- A commercial mindset and genuine interest in identifying new digital growth opportunities.
- Experience within luxury, beauty, fragrance or fashion would be highly advantageous.
You’ll be joining an ambitious global team at an exciting stage of growth, with the opportunity to directly influence how Fragrance Du Bois develops its global digital and e-commerce business.
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