Department for Work and Pensions (DWP)
Digital Engagement Manager
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This role may be located in one of the following locations; Birmingham, Blackpool, Leeds, Manchester, Newcastle or Sheffield.
Please find further information on the Corporate hub locations here.
Please note that for candidates requesting to work in Newcastle, the role will initially be based at Benton Park View. It will then move to 1 Pilgrim Place in Newcastle city centre by the end of 2027.
Job Summary
Are you
- skilled at crafting engaging content across multiple channels?
- able to build compelling communication strategies which deliver real business outcomes?
- confident in spotting stories which connect with people?
If so, come and join us as a Digital Engagement Manager for Digital and Transformation Group (DTG) where you’ll be part of the Department for Work and Pensions (DWP), the UK’s biggest public service department which is responsible for welfare, pensions and child maintenance policy for more than 22 million customers.
With more than 8,000 colleagues, DTG is central to transforming DWP's digital services to ensure customers can access services easily, how and when they want to.
As a Digital Engagement Manager, you’ll be confident in providing strong, strategic communications advice and creating, implementing and measuring communications campaigns, aligned to the Government Communication Service’s OASIS framework.
Job Description
In this Digital Engagement Manager role, you’ll work collaboratively with a wide range of stakeholders and colleagues across and beyond DTG to turn complex issues into clear messages and actions that people understand.
Working alongside a wider team, you’ll be responsible for creating innovative content for a variety of channels and products including internal online sites, newsletters, email, PowerPoint presentations, infographics and videos.
In this role, you’ll champion internal communications and engagement principles and keep up to date with the latest best practice, trends and tools available.
Measuring and evaluating effectiveness of internal communications is another vital aspect of the work in this role, ensuring all communications and engagement activity is based on insight and measured against outcomes.
Based on evidence, insight and colleague feedback, you’ll act to ensure communications are timely, relevant and meet the needs of both the department and the audience, including understanding and being a champion for accessibility.
The following industry memberships would be helpful in this role, though they are not essential:
- Chartered Institute of Marketing
- Chartered Institute of Public Relations
- Government Communications Service - Practitioner level
- Institute of Internal Communications
Person specification
See selection process for further details.
If you would like to learn more about the role, please contact Natalie.selby1@dwp.gov.uk.
Technical skills
We'll assess you against these technical skills during the selection process:
Ideas
Alongside your salary of £44,447, Department for Work and Pensions contributes £12,876 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides here.
We also have a broad benefits package built around your work-life balance which includes:
- Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
- Generous annual leave – at least 25 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
- Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
- Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
- Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.
- Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.
- An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.
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Hybrid Working
This role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work.
If a hybrid working arrangement is suitable for the role and for you, you will normally be required to spend a minimum of 60% of your contracted working hours from your DWP office.
If you have a disability, caring responsibilities, or other circumstances that may affect your ability to meet the minimum office attendance requirement, please discuss this with us using the contact details in this advert.
Salary Information
New entrants to the Civil Service will join on band minimum.
Existing Civil Servants who secure a new role on lateral transfer will maintain their current substantive salary.
Existing Civil Servants who gain promotion will move to the bottom of the grade pay scale or receive a 10% increase applied to their current substantive salary, whichever is greater.
Any temporary allowances that you are currently in receipt of will not form part of the calculation to determine your pay. Any allowances that are in payment will cease when you move into your new role.
Artificial intelligence
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance here for more information on appropriate and inappropriate use.
Selection process details
This vacancy is using Success Profiles, and will assess your Experience and Technical skills.
Research and evaluation trial
DWP is conducting a trial to evaluate an automated tool designed to identify similarities between application content and help assess the effectiveness of controls that support the integrity of recruitment processes.
As part of this trial, DWP may use information contained within your application solely for testing and evaluation purposes. The trial will not influence, inform or determine the outcome of your application and will not form part of any recruitment decision.
Participation is entirely voluntary and choosing not to participate will not affect your application in any way.
Further information about how your information may be used for this trial is contained within the attached privacy information notice.
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If you do not wish your information to be used as part of this trial, or if you subsequently wish to withdraw your agreement, please contact dtg.recruitmentresearch@DWP.gov.uk
Stage 1: Application
Your Application Will Consist Of Four Parts
- A Personal Details application form.
- Employment history - this should contain your work experience and any skills, qualifications and accomplishments relevant to the jobs you have completed.
- Personal statement - up to 1000 words. This statement should be used to provide examples of how you meet the essential criteria below:
- Proven ability to produce clear, accessible and engaging written content, demonstrating strong drafting skills and the ability to communicate information effectively.
- Experience in using feedback, data and user insight to inform decision making, refine campaign plans and continuously improve outcomes, demonstrating an evidence-based approach to delivery.
- Proven proficiency in using digital tools and Microsoft 365 applications such as Teams, SharePoint, Planner and related platforms, to support effective collaboration, organise workload and deliver high quality communications and engagement outcomes.
- Demonstrable commitment to continuous professional development, actively seeking opportunities to enhance knowledge and skills, sharing best practice with others, and applying learning to drive continuous improvement in communications delivery.
- Technical statement (up to 250 words). The following statement is aligned to the required technical skill of Ideas. This statement should be used to provide example(s) of how you meet the criterion below:
- Experience of planning, leading, delivering and evaluating complex communications campaigns, working collaboratively across teams and stakeholders, and applying industry recognised frameworks, methodologies and best practice to achieve clear and measurable outcomes.
Ensure that all examples provided in your statements are taken directly from your own experience and that you describe the examples in your own words. If you choose to use gen-AI to support your statements, you must follow the guidelines outlined in the Artificial intelligence and recruitment guide.
The sift panel will use the information in your employment history, personal statement, and technical statement to assess your experience, skills and knowledge.
An initial sift will be conducted using the technical statement. Candidates who pass the initial sift will be progressed to a full sift.
If you do progress to a full sift, you will be provided with one combined overall assessment score for both your employment history and Personal Statement.
For Hints and Tips on completing your application visit Applying for jobs at DWP Digital.
Important Information
- You will be asked to complete your employment history. Any information that you would customarily share on a CV should therefore be entered onto the application form.
- Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.
- If your employment history, personal statement or technical statement contain any personal details your application will be withdrawn.
Stage 2: Interview
If you’re successful at the sift stage, you’ll be invited to a video interview via Microsoft Teams. During the interview, you’ll be assessed against the experience criteria listed under both the essential criteria and technical skill.
You Will Be Asked To Create a 5 Minute
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