Dorchester Collection
Digital Experience Manager
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Position Overview
We care about your career and are known for having the absolute best people in the industry. When you join us as a Digital Experience Manager you start a unique opportunity to become celebrated as the very best in your field. You'll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.
What you'll get
As Digital Experience Manager at Dorchester Collection, here are just some of the great benefits you will receive:
- Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
- 50% off at bars and restaurants within all of our Dorchester Collection hotels
- £750 Refer a friend bonus scheme
- World class development opportunities
- Social events throughout the year
- Workday Lunches in the form of a prepaid contactless card
- Season ticket loan and cycle to work scheme
- Exclusive Access to a discount platform featuring 1000s of retailers
- Subsided access to gyms, fitness classes and wellness experiences
- Private medical insurance
- Competitive retirement scheme
What you'll do
As the Digital Experience Manager, you will be responsible for owning the digital estate and conversion journey across Dorchester Collection, ensuring the website, booking engine, and digital touchpoints deliver a seamless luxury experience that converts. In this role, you will:
- Define and execute website strategy across all property and collection-level sites, balancing brand experience with commercial performance
- Own SEO strategy: technical SEO, content optimisation, and search visibility across traditional and AI-driven search
- Manage the booking engine experience and conversion rate optimisation (CRO), working with web developers, IT and third-party partners
- Oversee the e-shop strategy and digital retail experience
- Lead CMS governance: templates, standards, publishing workflows, and content architecture
- Own the development roadmap: prioritise enhancements, manage technical debt, and coordinate with developers and agencies
- Monitor and improve Core Web Vitals, site speed, accessibility, and technical performance
- Define measurement frameworks for digital experience (conversion funnels, UX metrics, engagement)
- Partner with hotel marketing teams to ensure property-level content is on-brand and optimised
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Our values of Passion, Personality, Respect, Working Together and Creativity guide us each and every day. As a Digital Experience Manager you'll have the opportunity to bring these to life and continue to create our legacy.
- Lead and support the Digital Marketing Executive by setting clear goals, providing regular feedback and coaching, encouraging professional growth, and ensuring high-quality delivery across day-to-day activities.
The items shared are the essence of a day in the life of a Digital Experience Manager but we'll make sure you are provided with specifics on how we care for our brand.
The hours of operation for this role are Monday to Friday 9:00am to 5:30pm, based in our corporate office in Knightsbridge. You are able to work from home on Fridays.
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What you'll bring
- Previous digital experience, website management, or e-commerce, within luxury hospitality, travel, or premium consumer brands
- Previous experience owning a website strategy end-to-end: roadmap, development partners, CMS governance, and commercial performance
- Deep understanding of SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation), with measurable organic growth outcomes, plus CRO principles and UX best practices
- Experience managing booking engines, retail e-commerce (e-shop), digital commerce funnels, and third-party development partners; able to write a technical brief, evaluate a sprint, and challenge an agency on delivery
- Familiarity with schema markup, Core Web Vitals, accessibility standards, and CMS platforms (ideally Umbraco, WordPress, or equivalent)
- Data-literate: able to interpret analytics and make evidence-based decisions about the digital estate
- Experience working across multiple properties or markets simultaneously
- Experience directly line managing at least one digital or operations executive; able to delegate effectively, maintain quality standards, and develop team members in a support-function role
- Comfortable managing dotted-line relationships with hotel marketing teams and holding external developers and agencies accountable to timelines and quality
- High attention to detail with a quality-first mindset for the guest-facing digital experience
- Degree in digital, marketing, computer science, or related field, or equivalent professional experience
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