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Digital Experience & Optimisation Manager
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Digital Experience and Optimisation Manager
Location: North London – 3 days in the office / 2 days working from home
Who We Are
Real Response Media is a leading magazine publisher and digital media innovator in the cruise and aviation sectors. We are dedicated to providing insightful, high-impact content and solutions to the industries and clients we serve. This role will lead digital experience and optimisation across all B2B and B2C brands within the Real Response Media portfolio.
Job Purpose
We're looking for an experienced and strategic Digital Experience and Optimisation Manager to lead digital experience, UX/UI and optimisation across our brand portfolio. In this pivotal role, you will be responsible for developing, implementing, and overseeing conversion, journey, and engagement strategies across our websites and digital platforms, driving traffic growth, lead generation, data and profile growth, and customer engagement.
This is a key leadership position for a creative and results-driven professional who is passionate about digital experience, optimisation, and marketing technology. You'll have the autonomy to lead a new way of thinking and make a significant impact on our business's growth and market position.
Who You Are
- A strategic leader with a proven track record of improving digital experience, UX/UI, and conversion performance.
- An expert in customer journey orchestration and marketing automation platforms, ideally InsiderOne (Architect), with the ability to build, manage, and optimise data-driven journeys.
- A strong understanding of website UX/UI, conversion rate optimisation (CRO), traffic growth, lead generation, and data / profile enrichment.
- Highly analytical with the ability to translate data and insights into actionable optimisation strategies.
- Exceptional communication and relationship-building skills, capable of working with both internal and external stakeholders at all levels.
- Proactive, self-starting, and able to thrive in a fast-paced environment.
- A strong team manager who inspires, mentors, and develops talent.
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Key Responsibilities
Digital Experience & Optimisation Strategy
- Develop and execute an overarching digital experience and optimisation strategy that aligns with business objectives and growth targets.
- Own the roadmap for UX/UI improvements across all brand websites, driving conversions, lead generation, and engagement.
- Lead the adoption and ongoing optimisation of our marketing platform, InsiderOne, including Architect journeys, ensuring effective use across all digital touchpoints.
- Design and build segmented, data-driven customer journeys via InsiderOne Architect that support traffic growth, lead generation, engagement, and profile building.
- Drive continuous conversion rate optimisation (CRO) across websites and landing pages, using testing and iteration to improve performance.
- Partner with the Partner Marketing team on the setup of email, SMS, and social activations within InsiderOne, supporting the build while ongoing delivery and reporting of these channels sits with their team.
- Identify opportunities to grow audience data and customer profiles, improving segmentation and personalisation capability across the business.
- Identify new opportunities and strategic partnerships to expand digital reach and grow our audience.
Reporting & Analytics
- Establish and report on key digital experience KPIs (conversion rate, lead volume, traffic growth, engagement, and profile completeness) to measure the impact of optimisation initiatives.
- Lead the analysis of user behaviour, journey performance, and website data to identify friction points and opportunities.
- Implement and maintain advanced analytics tools (e.g., GA4) to track performance, understand customer behaviour, and inform optimisation decisions.
- Provide regular, data-driven reports to senior management, highlighting successes, challenges, and strategic recommendations.
- Work closely with the Customer Success team to develop the right reports and insights, equipping them to confidently liaise with partners and clients on digital performance.
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Team Leadership & Growth
- Manage, mentor, and grow a team of digital professionals, fostering a culture of innovation and high performance.
- Delegate responsibilities effectively, ensuring projects are completed on time and to a high standard.
- Provide regular feedback and conduct performance reviews to support the professional development of your team.
- Lead by example, promoting a "can-do" mentality and close collaboration with the Partner Marketing team and other departments.
UX, Optimisation & Digital Innovation
- Champion best-in-class UX/UI standards and consistency across all brand websites and digital touchpoints.
- Oversee website performance, technical optimisation, and digital innovation initiatives to maintain a competitive edge.
- Partner with design and development teams to test, iterate, and implement improvements to site experience.
- Stay up to date with UX, CRO, and marketing technology best practices to continually evolve our digital experience.
What's in It for You
- A chance to shape the digital experience and optimisation direction of a dynamic and ambitious business.
- An opportunity to lead and build a high-performing digital experience team.
- Autonomy to lead a new way of thinking and directly contribute to increased traffic, leads, and business revenues.
- Work across diverse and exciting industries – cruise and aviation – and a portfolio of B2B and B2C brands.
- Compensation: Competitive salary (details available upon request).
- Benefits: 25 days annual leave plus bank holidays, pension scheme, and flexible working arrangements (3 days in the office, 2 days from home).
- Culture: Join a supportive and engaged team with regular social events, including summer and winter parties.
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