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Digital Growth Director
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Director of Digital Growth | Manchester/Cheshire | Hybrid | £Six figure basic Plus Bonus
I’m working with a rapidly growing B2B services group that supports thousands of businesses across the UK and international markets. With a portfolio of established brands and ambitious growth plans, digital is absolutely pivotal to how the Group attracts, converts and retains customers.
They’re now looking for a Director of Digital Growth to take ownership of that journey. This is a Hybrid role with 3 days a week in the office in Cheshire. Candidates need to live in a commutable distance of Cheshire/Manchester.
What will you be doing?
- You’ll lead the Group’s digital growth strategy across multiple brands and markets, with genuine commercial accountability.
- You’ll oversee websites (15 of them), digital experience, CRM, SEO, AI Search, CRO, paid media and marketing technology, building a roadmap that delivers more qualified leads, better conversion and ultimately more revenue.
- You’ll own the performance of the digital estate, improve customer journeys, establish a best-in-class CRO and experimentation capability, and drive organic growth across traditional and AI search.
- You’ll also bring greater rigour to digital performance, connecting activity to metrics such as lead generation, conversion, revenue contribution, acquisition cost and ROI.
- Alongside this, you’ll lead and develop a multidisciplinary digital team, manage strategic agency relationships and ensure the business is making smart use of AI, automation and emerging technologies.
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What does success look like?
Within 12–18 months, you’ll have:
- Increased digital lead generation and conversion
- Materially improved website performance and customer experience
- Strengthened visibility across Google and AI search
- Embedded meaningful commercial reporting
- Built a high-performing digital team
Ultimately, you’ll have created a scalable digital growth engine that supports the Group’s wider growth ambitions.
What experience do you need?
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I’m looking for a senior digital leader rather than a channel specialist.
- You’ll ideally have significant experience leading digital strategy within a complex, multi-brand organisation, with a demonstrable track record of growing leads, conversion and revenue through digital.
- You’ll need strong knowledge across websites, CRO, SEO, AEO, PPC and digital technology, alongside experience leading multidisciplinary teams and managing significant digital investment and agency partners.
- You’ll be highly data-driven, commercially minded and comfortable moving between strategy and getting into the detail when required.
- Most importantly, you’ll be someone who can translate digital activity into commercial outcomes, influence at Executive/Board level and bring genuine enthusiasm for AI, automation and the next generation of digital growth.
If you’re a senior digital leader who sees digital as a growth engine rather than simply a marketing channel, I’d be very interested in speaking with you.
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