Carpe Diem Tours
Digital Growth & Distribution Lead
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Digital Growth & Distribution Lead
Direct e-commerce, CRM, SEO, OTAs and the evidence behind every decision
Role Overview
Every Carpe Diem booking begins online. The Digital Growth & Distribution Lead owns the digital infrastructure that turns customer interest into profitable bookings: website conversion, CRM, SEO, analytics, OTA performance and new distribution opportunities.
You will be the commercial owner of every bookable digital journey, prioritising our own websites while managing OTAs and other partners deliberately as part of the wider channel mix.
This is a hands-on role for someone who can move comfortably between commercial performance, customer journeys, platform relationships, product listings and technical detail.
Reports to:
Marketing Director
Direct report:
Distribution Assistant
Location:
In person, London
Contract:
Full-time, permanent
Salary:
£42,000 per year + performance based bonuses
Core systems:
Analytics and tagging platforms, CMS, CRM and email systems, Ventrata, reporting tools and OTA/partner portals
The person we're looking for
- Commercially hungry. You care about profitable revenue and understand the difference between traffic, bookings, net revenue and contribution.
- Comfortable in the detail. Booking journeys, product data, analytics, APIs, reservation systems, listings and dashboards do not make you switch off.
- A sharp decision-maker. You can act quickly with the available data, explain the commercial trade-off and improve the evidence as you go.
- A channel operator and relationship-builder. You are equally comfortable reviewing a conversion funnel, solving a connectivity problem or negotiating an opportunity with an OTA partner.
- Customer-focused. You understand that small points of friction—from unclear product information to a broken booking step—can cost the business meaningful revenue.
- A capable manager. You can set clear priorities for the Distribution Assistant, maintain high standards and build simple, repeatable processes.
- AI-first. You use AI practically to analyse data, identify opportunities, improve workflows and move faster without compromising accuracy or judgment.
What you'll bring
- Experience growing online sales through owned e-commerce, marketplaces, OTAs, ticketing platforms or another digitally bookable environment.
- Strong working knowledge of analytics, tag management, attribution, conversion-rate optimisation, SEO and CRM automation.
- Experience improving websites, landing pages, product pages and online booking journeys.
- An understanding of customer segmentation, lifecycle communications and email performance.
- The ability to manage product and listing data and investigate connectivity or booking-path issues with technical and operational teams.
- Confidence analysing commercial performance and turning data into clear recommendations and priorities.
- Strong relationship-management skills, particularly with external platforms, account managers and technology partners.
- Previous management experience. Travel, tours and experiences, hospitality or leisure experience would be an advantage.
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What you'll own
- Direct e-commerce performance. Website product pages, landing pages, merchandising, booking journeys and the prioritised conversion-rate optimisation roadmap.
- Website requirements. Identifying commercial improvements, preparing clear briefs, setting acceptance criteria and working with Tech or external developers to deliver them. Tech owns infrastructure and code; you own the commercial requirement and outcome.
- Measurement and decision support. Analytics quality, tracking requirements, attribution, dashboards, forecasts and clear recommendations for the Marketing Director.
- SEO and AI-search visibility. Technical and on-page priorities, keyword demand, content opportunities, implementation coordination and performance monitoring.
- CRM and lifecycle marketing. Data capture, customer segmentation, automated journeys, email campaign delivery, testing and CRM-attributed revenue reporting.
- Distribution and OTA performance. Product listings, content deployment, inclusions, pricing presentation, rankings, promotional opportunities, account relationships and new-channel onboarding.
- Ventrata and channel connectivity. Product setup, mapping, testing, issue investigation and escalation from a commercial-user perspective.
- Channel mix and economics. Direct-booking share, OTA contribution, commissions, promotional performance and recommendations for shifting demand toward the most profitable channels.
- Product-page performance. Ensuring copy, photography, inclusions, availability information and booking details are accurate, compelling and optimised across owned and partner channels.
- Digital support for corporate and private events. Landing pages, enquiry journeys, lead capture, CRM routing and reporting on the corporate pipeline generated through digital channels.
- Digital reputation monitoring. Tracking reviews and reputation across Google, OTA and partner surfaces and improving the performance of review-generation programmes.
- New distribution opportunities. Identifying, evaluating and onboarding platforms, resellers and commercial partners that can deliver profitable incremental bookings.
- Leadership of the Distribution Assistant. Setting priorities, checking quality, supporting development and documenting repeatable processes.
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How you'll work with the team
The Marketing Director sets the overall marketing strategy, commercial targets, priorities and budget. You provide the digital evidence, forecasts and recommendations needed to support those decisions.
The Creative Lead is the brand guardian and owns brand execution, graphics, content and creative quality. You provide clear briefs for website, CRM and OTA assets, and the Creative Lead ensures everything is visually and tonally consistent.
Finance and Revenue set or approve pricing and margin guardrails. You implement these accurately across direct and partner channels and identify commission or margin leakage.
Operations owns capacity, availability and product delivery. You ensure bookable information is accurate and escalate customer-facing or connectivity issues quickly.
Tech owns website infrastructure, code, page speed and deployments. You own the commercial requirements, backlog priorities and acceptance criteria.
Customer Experience resolves individual service cases. You own the systems and programmes used to monitor reputation and generate reviews.
Scope Boundary
Paid-media strategy, media buying, campaign management and ownership of Google and paid-social advertising sit with the Marketing Director.
The Digital Growth & Distribution Lead may provide tracking, landing-page and conversion insight where relevant, but is not responsible for managing advertising campaigns or ad accounts.
How success will be measured
- Profitable direct-revenue growth and direct-booking share against the agreed plan.
- Website conversion rate, booking-path health and reduction in customer drop-off.
- CRM-attributed revenue, database growth, engagement and lifecycle performance.
- Organic-search visibility and revenue from priority products and destinations.
- OTA revenue, listing conversion, ranking, commission efficiency and partner performance.
- Successful launch and commercial performance of new distribution channels.
- Accuracy and reliability of analytics, dashboards, product data and channel reporting.
- Resolution time for website, listing and connectivity issues.
- Quality, accuracy and development of work delivered by the Distribution Assistant.
Interested? Please apply by filling out this form: https://forms.monday.com/forms/e404c98a2b2c9d7928b003690d56856b?r=use1
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