Digital Growth Marketing Manager

Email Marketing

• Have experience managing email marketing strategy: Focusing on engaging and growing a mailing list that converts
• Bring customer behaviour instincts and an understanding of what makes people open, read and act
• Oversee segmentation, automation flows and campaign planning, and manage implementation through the team
• Build on our A/B testing strategy so that every newsletter teaches us something

Content Strategy & Copywriting

• Develop a content strategy that builds the AdventureYogi brand, drives organic reach, and supports the sales funnel
• Bring strong copywriting skills, particularly for email, social and campaign copy, with a sharp sense of tone of voice and what feels on-brand
• Support and guide the social executive on content creation, ensuring quality, consistency and strategic alignment
• Oversee brand collaborations and influencer partnerships: setting the strategy and ensuring activity ties back to commercial goals

AI & Automation

• Use AI tools mindfully across your work
• Build on the work we have already done to embed AI into the marketing department's day-to-day processes. Streamline how we work without losing our tone of voice
• Support the marketing team to streamline their roles with automation
• Stay current with how AI is changing SEO, paid search, and organic channels, and have experience integrating it into marketing strategies

Team & Stakeholder Management

• Manage the social executive: set priorities, review work, develop their skills, and help them grow
• Work closely with the product manager on SEO/GEO strategy and implementation
• Work closely with the sales manager to communicate sold-out retreats and sell last-minute retreats reactively
• Manage our web agency and developer for brand consistency and keep the website up to date.
• Set up processes and report to the Founder weekly

Who You Are

Qualifications

• You have a degree in marketing, advertising, business, or mass communications, or a CIM diploma level 6 or above, or equivalent
• You have 5–7+ years of marketing experience across multiple channels, and you’re a generalist who can focus on one area more deeply when necessary
• You’re data-driven, not just comfortable with numbers but genuinely excited by what they reveal. You’ve introduced proper tracking and reporting somewhere before and made it stick
• You are a creative who loves the challenge of coming up with new marketing strategies to increase our brand awareness, reach and conversions
• You’re a strong copywriter with a natural sense of tone; you can write an email subject line that gets opened and Meta ad copy that feels on-brand and human
• You understand paid media well enough to manage and challenge agencies on Meta, Google Ads and SEO/GEO, even if you’re not running campaigns yourself, although experience of this is a bonus
• You actively use AI tools in your work and can demonstrate how they’ve made you faster, smarter or more effective
• You’ve managed people and know the difference between delegating and developing.
• You thrive in a fast-moving, startup-style environment and you’re energised by change, not exhausted by it
• You’ve faced genuinely difficult situations at work; a campaign that bombed, a rebrand that went sideways, a crisis that needed managing (covid/fuel shortages), and you rose to it rather than ran from it
• You have a growth mindset in the truest sense: hungry to learn, honest about what you don’t know, and always looking for a better way
• You connect with the wellness, yoga and travel world; you don’t need to be a practising yogi, but you need to understand why people genuinely seek out experiences like ours
• You have a technical streak, are comfortable in the back end of platforms, and are curious about how things work under the hood
• You have experience at a travel, yoga, wellness, retreat, adventure holiday company or lifestyle brand
• You understand Yoga, plant-based food, and healthy lifestyles; love yoga, practise it, and have been on retreats

Our Culture

We’re creative, fast-paced, collaborative, and purpose-driven. We support each other, and we hold each other accountable. We don’t do politics or ego. We do care deeply about the work and the people we do it for. We’re honest with each other, even when it’s uncomfortable.

The person who thrives here brings energy, takes ownership, asks good questions, and doesn’t need to be chased.

Our Values

We are a purpose-led company working towards B Corp certification. Five core values guide our culture and decisions:

• Human First – We put people at the heart of everything we do
• Empowering Growth – We hold space for guests and team members to flourish and support each other wholeheartedly
• Nurturing Belonging – We create a supportive, inclusive community
• Playfully Adventurous – We embrace curiosity, courage and lightness
• Mindfully Responsible – We act with integrity, take ownership and accountability honestly and transparently and care for our impact

What We Offer

• KPI-based performance bonus
• Competitive salary to reflect your skills and experience
• One complimentary AdventureYogi retreat per year. Go, experience the product firsthand, come back with ideas and conviction
• Discounted rates on additional retreats for you, family and friends
• Hybrid working with a Brighton & Hove base - eventually 1 day per week in the office
• Direct access to the founder, a short decision-making chain and real influence over how the business grows
• A day off on your birthday
• We are working on building in more incentive schemes in the coming months for the office team to benefit from

How to Apply

Send your CV and a cover letter to asia@adventureyogi.com and info@adventureyogi.com. Please write your cover letter yourself, as we can tell when AI has written it. Tell us who you are, why AdventureYogi, your experience to date and what you’d bring to this role