Aston Martin
Digital Manager
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Digital Manager
Some brands use digital channels to sell products. At Aston Martin, we use them to create desire.
Every visit to our website, every interaction with our vehicle configurator and every step of the customer journey has the power to shape how the world experiences one of the most iconic luxury brands on the planet. We're looking for a Digital Manager to help us make those experiences even better.
About the Role
This is an exciting opportunity to join our Performance Marketing team and take ownership of Aston Martin's global digital platforms. You'll play a central role in ensuring our website, configurator and wider digital ecosystem deliver exceptional customer experiences, support our commercial objectives and reflect the quality, craftsmanship and attention to detail synonymous with the Aston Martin brand.
Working closely with colleagues across Brand, Customer Experience, CRM, Data & Analytics, IT and regional marketing teams, you'll help shape and deliver our digital roadmap, bringing together customer insight, business priorities and digital best practice to create engaging and effective experiences.
You'll lead the ongoing development and optimisation of our global website and vehicle configurator, ensuring customers can seamlessly explore our products, connect with retailers and engage with our brand wherever they are in the world. Using customer data, analytics and performance insights, you'll identify opportunities to improve engagement, increase conversion and continuously enhance the effectiveness of our digital platforms.
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Responsibilities
- Lead the ongoing development and optimisation of our global website and vehicle configurator.
- Ensure seamless customer exploration of products and engagement with the brand.
- Identify opportunities to improve engagement, increase conversion, and enhance digital platform effectiveness.
- Work closely with Brand, Customer Experience, CRM, Data & Analytics, IT, and regional marketing teams.
- Shape and deliver the digital roadmap.
- Oversee a small team and manage relationships with external digital agency partners.
- Ensure projects are delivered effectively and to the highest standard.
Requirements
- Significant experience managing customer-facing websites, digital platforms, or digital products within a complex organisation.
- Strong understanding of digital journeys, user experience, analytics, and conversion optimisation.
- Experience developing digital roadmaps and translating business objectives into clear digital requirements.
- Confident using data to support decision-making.
- Comfortable working with tools such as GA4, Tableau, or similar analytics platforms.
- Excellent communicator who can build strong relationships with stakeholders, challenge constructively, and bring people together to achieve shared goals.
- Experience within automotive, luxury, premium retail, or another customer-led brand environment would be advantageous, as would previous exposure to vehicle configurators or complex product-led digital experiences.
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About You
Above all, we're looking for someone who is curious, commercially aware, and passionate about creating digital experiences that genuinely make a difference. Someone who can blend customer needs, business priorities, and brand excellence to deliver results.
What We Offer
In return, you'll have the opportunity to influence the digital future of a globally recognised luxury brand, work alongside talented colleagues, and contribute to exciting product launches and customer experiences that are seen around the world.
Belong at Aston Martin
At Aston Martin, we believe that the stunning beauty, craftsmanship, and artistry that define our brand come from the diverse voices and talents of our extraordinary team. We are committed to fostering a culture where everyone feels valued, respected, and empowered to thrive.
Your unique perspectives, shaped by your education, culture, ethnicity, race, gender identity, sexual orientation, age, religion, abilities, and more, are what make us stronger and more innovative. We celebrate the richness of diversity and actively seek individuals who bring something new to the table.
If you require any accommodations or support during the application process, please don't hesitate to reach out. We're here to ensure that you can bring your best, in every way.
Let's build something remarkable together.
Compliance
The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd.
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