The Church of England
Digital Manager - CRM, Emails and Analytics
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Job Description
We are seeking a talented and passionate Digital Manager to oversee and enhance key digital tools and engagement strategies. In this role, you will play a crucial part in shaping the Church of England's use of email marketing and audience strategy.
This role will use the tools introduced by the Digital Team in recent years to transform the way we reach key audiences. You will act as a bridge between digital and teams across the organisation, looking for opportunities to connect with communities and equip colleagues to reach audiences in an informed way. You will be responsible for overseeing the use of CRM and email tools, shaping audience-led strategies, and ensuring insight drives decision-making.
You will work closely with the websites and social media colleagues within the Digital Team, and with colleagues across the national Church to ensure a coherent and effective approach to digital engagement.
Responsibilities
Digital and Email Strategy
- Manage and develop the Church of England’s use of email marketing platform (Mailchimp)
- Onboard, support and upskill colleagues to use Mailchimp for their newsletters and improve the effectiveness, accessibility, and performance of these newsletters and email campaigns
- Establish best practice and governance for email newsletters across teams
- Collaborate with stakeholders to plan and deliver digital marketing campaigns across channels (email, web, social, paid)
- Ensure consistent audience targeting, segmentation, and messaging across all digital communications
- Champion house style and best practice in terms of language, tone and accessibility of content.
Audience Strategy and User Journeys
- Develop a strategic understanding of key audiences and how they engage across digital platforms
- Map and optimise user journeys across CRM, websites, email and campaigns to improve engagement and outcomes
- Identify opportunities to deepen relationships with audiences through personalisation and automation
- Advocate for audience-first thinking across the organisation
CRM and Platform Management
- Manage agencies responsible for CRM (Salesforce), development, maintenance, and support acting as the in-house expert to colleagues, with Technology colleagues
- Develop and maintain a long-term CRM roadmap aligned with organisational priorities
- Provide CRM consultancy and project management to teams across the NCIs
- Champion a multi-channel, joined-up approach to audience engagement
Analytics and Insight
- Lead on analytics across digital platforms, providing clear, actionable insight
- Develop dashboards and reporting to inform decision-making for campaigns and strategy
- Work with the Data Team to ensure digital analytics contribute to national reporting and organisational insight
- Use data to continually test, learn, and improve performance across channels
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Campaigns and Content
- Support digital campaigns across the NCIs, ensuring alignment with CRM and audience strategy
- Provide guidance on content optimisation and digital user experience
- Support consistent presentation and user experience across Church of England platforms
Trends and External Engagement
- Stay up to date with developments in digital marketing, CRM, analytics and audience engagement
- Build networks with external organisations, agencies and professional forums
Essential
Qualifications
The successful applicant will have proven experience in a digital, CRM, or digital marketing role, ideally within a complex or multi-stakeholder organisation. As the lead on using our CRM to improve our communication with various audiences, you will have experience working with CRM systems (preferably Salesforce) and/or marketing automation platforms. Experience managing email marketing platforms such as Mailchimp, including segmentation, campaign delivery, and performance optimisation, is essential.
Other Requirements That Are Essential For This Role Include
- Demonstrable experience using analytics tools (e.g. Google Analytics, CRM reporting, dashboards) to generate actionable insights
- Ability to write clearly and follow house style to draft email copy and train other colleagues to do so
- Experience developing and interpreting digital marketing performance reports and using data to improve outcomes
- Strong understanding of audience segmentation, user journeys, and digital engagement strategies
- Experience supporting or delivering multi-channel digital marketing campaigns, including email, web, and social media
- Experience managing agencies or external suppliers
- Excellent communication and stakeholder management skills, with the ability to influence and support colleagues at all levels
- Strong organisational and project management skills, with the ability to manage multiple priorities
- Understanding of accessibility and inclusive design in digital communications
- Knowledge of current trends and best practice in digital marketing, analytics, and audience engagement
Desirable
Desirable experience for this role would include a knowledge of paid digital marketing (e.g. paid social, search), including planning, monitoring, and evaluating campaign performance, so that the successful candidate can collaborate with colleagues in the Digital Team.
Other Desirable Experience Includes
- Experience supporting colleagues or organisations to improve digital communications, including newsletters and campaign content
- Familiarity with UX principles and mapping user journeys across digital platforms
- Experience working in a large, distributed, or mission-driven organisation
- Ability to work with agencies to translate complex technical concepts and data into clear, usable insights for non-technical stakeholders
- Knowledge of paid digital marketing (e.g. paid social, search), including planning, monitoring, and evaluating campaign performance.
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Personal Attributes
The successful candidate will be a strategic thinker with a strong audience-first mindset. Curious and proactive, with a desire to test, learn and continuously improve. Collaborative and supportive, with a willingness to coach and enable others. Detail-oriented, with a commitment to high-quality outputs and passionate about using digital to support organisational mission and impact.
Circumstances
Able to occasionally travel across the country to different dioceses, churches and other Church of England organisations. You may also be required to assist with training of colleagues and other stakeholders.
About Us
Please note that you will not be able to view the role description after the closing date. We suggest that you save a copy of this page before you submit your application.
About The NCIs
The National Church Institutions comprises a wide variety of teams, professions and functions that support the mission and ministries of the Church of England in its vision to be a church, centred on Jesus Christ, for the whole nation - a church that is simpler, humbler, bolder.
We Include. You Belong.
Our Belonging and Inclusion Strategy aims for everyone in the National Church Institutions (NCIs) to feel that they belong, and are valued for who they are and what they contribute. Together, our people contribute in different ways towards our common purpose, whichever NCI they work in and whatever their background.
Living out our values in all that we do, we:
- Strive for Excellence
- Show Compassion
- Respect others
- Collaborate
- Act with Integrity
We believe our commitment to belonging and inclusion fuels our progress and drives us forward. The NCIs are a safe, inclusive workplace for people of all backgrounds and walks of life. We welcome applications from people of all faiths and of no faith. We want to encourage applications from a diverse group of people who share our values. Even if you have never thought about working for us before, if you have the skills and experience we’re looking for then we would like to hear from you.
Use of AI in your application
We appreciate that you may want to use AI tools to help you with your application. We're happy for you to use AI to come up with ideas and help structure your thoughts, but you shouldn't use AI to fabricate information or write your whole application for you. One of our values is integrity, and although we want you to demonstrate your best self, we don't want an AI-generated persona. If you simply copy and paste AI-generated content into your application, this will reduce your chances of success.
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