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Digital Manager
Department: Marketing
Employment Type: Permanent - Full Time
Location: Silverstone
Reporting To: Alex Battipaglia
Description
We're looking for a Digital Manager to lead the development and optimisation of our digital platforms, creating engaging, data-driven experiences that connect fans with the team. Working across Editorial, Marketing, Creative and Insights, you'll help deliver our digital strategy, drive fan engagement and support commercial objectives.
Key Responsibilities
Digital Platforms
- Manage and develop the team website and digital platforms.
- Work with external partners to improve functionality, performance and user experience.
- Oversee day-to-day management of CMS and marketing automation platforms.
Digital Marketing & CRM
- Deliver multi-channel campaigns across email, SMS, web push, WhatsApp and other digital channels.
- Build automated customer journeys and personalised experiences.
- Optimise campaigns through testing, segmentation and analytics.
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Content & Fan Engagement
- Support the Editorial team with digital content publishing.
- Manage the digital experience for the I / AM membership programme.
- Ensure content is accurate, engaging and on-brand.
Analytics & Governance
- Monitor website and campaign performance, providing insights and recommendations.
- Ensure GDPR compliance, data governance and platform security.
- Produce regular reporting to support digital strategy.
Collaboration
- Work closely with internal teams and external agencies to deliver integrated digital campaigns.
- Support cross-functional projects that enhance fan engagement.
Skills, Knowledge and Expertise
- Experience managing websites, CMS platforms and digital products.
- Hands-on CRM and marketing automation experience (e.g. Insider One or similar).
- Strong knowledge of Google Analytics, SEO, UX/UI and digital marketing best practice.
- Experience delivering automated, multi-channel customer journeys.
- Understanding of GDPR and data governance.
- Excellent communication, stakeholder management and organisational skills.
- A data-driven, proactive approach with strong attention to detail.
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Benefits
Investing in your career is paramount. We promote professional and personal development through a provision of learning opportunities and work with you to shape your career and realise your full potential.
As part of our high-performing, collaborative team, you'll enjoy a competitive package, including a discretionary bonus scheme, private healthcare, pension plan, life assurance, TEDSgroup childcare benefits, a cycle-to-work scheme, tech scheme, and car scheme.
You will also have access to our state-of-the-art facilities at the AMR Technology Campus, featuring a new on-site gym with fitness, spin and yoga classes, a bistro café, and restaurant.
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