Open ECX
Digital Marketer
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About Open ECX
We automate invoicing, ordering and reconciliation: the everyday finance work that costs the most time and money when it's done by hand. Built to flex across industries and to work with the ERP our customers already have.
We're not trying to be everything to everyone. The transaction is what we do, and we do it properly, which means less firefighting, less scope creep, and more time solving problems that matter. We're growing, but we've kept hold of what made us worth joining in the first place: you'll know what you're working on and why it matters, not just where it sits on someone else's roadmap.
We’re in the process of a big transformation within Marketing and the business, with a complete rebrand, new website, and new tone of voice & messaging. This is a chance to help deliver and contribute to the marketing strategy through our digital channels.
If that sounds like your kind of place, we'd like to meet you.
The Role
This is a digital marketing role for someone who is comfortable switching between tasks and enjoys the variety that comes with being part of a small, ambitious team. From setting up a new campaign, updating our Google Ads, building a new website page to working on Hubspot automations, everyday will be different.
This will be a new role within Marketing at Open ECX and the fourth person to join the team. They will report to the Head of Marketing but also work with the Demand Generation Manager and Product Marketing Manager. You will bring your experience to help us deliver our primary goal of bringing more inbound leads as well as enabling Sales to bring in outbound leads.
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Responsibilities
Website Operations:
- Develop and build out new pages in our website CMS, Webflow, ensuring everything is on-brand, responsive and error-free.
- Manage the campaign calendar (blogs, case studies etc.) and keep the team on track with publishing schedules.
SEO & AEO:
- Apply on-page SEO basics; meta titles, descriptions, internal linking, schema and heading structure to all published content.
- Stay across SEO/AEO best practices as AI search continues to evolve and adjust keyword targeting using tools like SEMRush and Search Console.
- Look for opportunities to find new SEO/AEO opportunities we can build new pages for/amend current pages.
Google & LinkedIn Ads:
- Monitor, maintain & analyse Google Ads search campaigns across search campaigns primarily but potentially display and video ads as well.
- Create, monitor & analyse LinkedIn Ad campaigns that align with the campaigns that the Demand Generation Manager is working with Sales to deliver.
Campaign Delivery:
- Deliver campaign collateral from brief through to finished assets, including social media posts and assets.
- Track campaign performance and spot trends, feeding insight back into planning.
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Hubspot & Marketing Ops:
- Complete HubSpot day-to-day tasks list management, email builds, data quality checks and workflow automation. QA campaigns before send and keep CRM records tidy,
- Source and enrich data across Apollo, Cognism and Clay, and get into the detail of these tools (such as intent signals in Clay) to keep them properly optimised.
- Build and maintain list segmentation for campaigns and support lead scoring and lifecycle stage management as prospects move through the funnel.
- Dashboard building and performance reporting.
Skills, Knowledge & Experience
- Experience in a digital marketing role, whether in-house or agency.
- You know what good B2B SaaS marketing looks like.
- Working knowledge of HubSpot or a similar CRM and marketing automation tool.
- Comfortable with website CMS platforms. Webflow experience is a nice bonus.
- A solid grasp of SEO fundamentals and a willingness to get up to speed on AEO.
- Familiar with Google Ads and how to manage & monitor campaigns.
- Organised and proactive. You manage your own time well and don't need to be chased.
- A good writer and a creative mind… AI can’t write like us and we want you to bring ideas to the table.
No VISA sponsorship available
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