True North Advisors
Digital Marketing Advisor
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Digital Marketing Advisor
True North Advisors is looking for a talented and commercially minded Digital Marketing Advisor to join our growing team.
Working alongside our Head of Marketing and dedicated in-house content and design team, you will devise and deliver digital marketing campaigns for a diverse portfolio of clients, as well as True North itself.
This is a hands-on role for someone who can turn a business objective into an effective digital campaign – from strategy and audience targeting through to set-up, delivery, optimisation and reporting.
Full-time role but part-time may be considered.
Key Responsibilities
- Devise and deliver digital marketing campaigns for True North clients across a range of sectors.
- Deliver True North's own digital marketing activity to grow our brand, audience and commercial pipeline.
- Build, manage and optimise paid campaigns across Google Ads and social media, with a particular focus on LinkedIn Campaign Manager.
- Work with our Head of Marketing and in-house content and design team to develop creative and effective campaigns.
- Manage campaign budgets and continually optimise activity to improve performance and return on investment.
- Monitor and analyse performance, producing clear and commercially focused reporting for clients.
- Support email marketing, lead generation, organic social media and digital customer journeys.
- Help develop True North's digital marketing offer, identifying new platforms, technologies and approaches that can deliver effective results.
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Key Skills
- Previous agency experience (2yrs minimum)
- Experience of planning and delivering digital marketing campaigns.
- Strong working knowledge of Google Ads.
- Strong experience of paid social advertising, particularly LinkedIn.
- A good understanding of digital audiences, targeting, conversion and campaign performance.
- A commercial mindset and focus on delivering measurable results.
- Excellent organisation and the ability to manage multiple clients, campaigns and priorities simultaneously.
- Strong communication skills and the confidence to explain digital performance and recommendations to clients.
- Experience using HubSpot, particularly CRM, email marketing, landing pages and marketing automation would also be desirable.
- Familiarity with GA4, Looker Studio or other reporting and analytics tools.
- Experience working directly with senior stakeholders and clients.
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What does success look like
- Consistently delivering campaigns that meet or exceed agreed KPIs.
- Growing qualified leads and commercial opportunities for clients.
- Improving campaign efficiency and ROI through testing and optimisation.
- Building strong relationships with clients and becoming a trusted digital marketing adviser.
- Increasing the effectiveness of True North's own digital activity.
About True North
True North is one of Scotland's fastest-growing public affairs, strategic communications and marketing consultancies. In short, we help organisations navigate complexity, build influence and tell compelling stories.
Alongside client work, we own and produce some of Scotland's highest-profile business events and speaker series, including True Leaders and True Stories, featuring globally recognised business leaders, politicians, sports stars and cultural figures.
It's an ambitious, fast-moving environment where great ideas and sharp execution come together to make change happen.
To apply, please send your CV to rhona@truenorth.scot. Applications close on Friday 9th October.
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