Franses Jewellers
Digital marketing and content manager
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Digital Marketing & Content Manager
Salary: Competitive, depending on experience
The opportunity
An exciting opportunity has arisen to join a successful fourth-generation independent family jeweller at an important stage of growth.
We specialise in fine diamond jewellery and are proud to represent some of the world’s most prestigious watch and jewellery houses, including Patek Philippe, Mikimoto, Roberto Coin, and Hulchi Belluni.
We are looking for a creative, commercially minded Digital Marketing & Content Manager to take ownership of our digital presence, content, and marketing activity.
This is a varied, hands-on role for someone who can combine beautiful, engaging content with strong digital marketing knowledge. You’ll play an important part in developing how our business and the brands we represent are presented across our website, social media, email, digital campaigns, and print.
You’ll have the opportunity to bring your own ideas, create campaigns and content, and make a genuine contribution to the continued growth of the business.
Who we are
As a fourth-generation family jeweller, exceptional service, quality, and attention to detail are at the heart of everything we do.
For many years, we have worked to create and curate some of the finest jewellery, while providing the highly personal service expected from an independent family business.
These values are shared by the international luxury houses we represent. We are one of a select number of independent family jewellers dedicated to representing Patek Philippe, alongside prestigious jewellery brands including Mikimoto, Roberto Coin, and Hulchi Belluni.
The role
You will take responsibility for the day-to-day delivery and development of our marketing and content across multiple channels.
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You’ll work closely with the wider business and our luxury brand partners to ensure everything we produce is creative, commercially effective, and consistently reflects the standards of the brands we represent.
Key responsibilities will include:
- Managing and scheduling content across our website, social media, email marketing, and other relevant channels.
- Creating engaging written and visual content, including social media, newsletters, blogs, website copy, and press releases.
- Developing and implementing creative marketing campaigns and product launches.
- Managing the day-to-day content and presentation of the website, ensuring it remains accurate, engaging, and commercially effective.
- Developing and implementing SEO strategy to improve organic visibility and website traffic.
- Supporting and managing paid digital activity, including PPC/SEM where appropriate.
- Planning and executing campaign, catalogue, and in-house photography/content shoots.
- Creating and editing photography, video, and copy for digital and print.
- Developing social media strategy across platforms including Instagram, Facebook, and TikTok.
- Maintaining a consistent brand identity and tone of voice across every customer touchpoint.
- Working within the individual brand guidelines and standards of our luxury brand partners.
- Using analytics and performance data to understand what is working, identify opportunities, and continually improve marketing activity.
- Managing marketing budgets and ensuring activity delivers commercial value.
- Identifying new ideas, platforms, and opportunities to strengthen the business’s digital presence and reach.
About you
We’re looking for someone who is both creative and commercially aware.
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You’ll be comfortable coming up with ideas and creating content yourself, while also understanding the strategy and data behind successful digital marketing.
Ideally, you’ll have:
- Around 3+ years’ experience in digital marketing, content, brand, or multichannel marketing.
- Experience within luxury, premium fashion, jewellery, watches, beauty, or lifestyle would be advantageous, although it isn’t essential.
- Strong content creation and copywriting skills with an excellent eye for detail.
- Experience developing and delivering social media strategies.
- A good understanding of SEO and paid search/PPC.
- Experience using Google Analytics and other digital reporting tools to inform marketing decisions.
- Experience creating or commissioning photography and video content.
- Working knowledge of Adobe Photoshop and/or Lightroom.
- Strong communication and interpersonal skills.
- The ability to manage multiple projects, deadlines, and priorities.
- A strong understanding of brand consistency and the importance of protecting a luxury brand’s identity.
- A proactive, hands-on attitude and willingness to contribute across the wider business.
Most importantly, we’re looking for someone with ideas, enthusiasm, and excellent judgement — someone who understands that successful luxury marketing isn’t simply about producing more content, but producing the right content, beautifully and consistently.
Why join us?
This is an opportunity to become an important part of an established independent family business as it continues to grow.
You’ll work with exceptional products and internationally recognised luxury brands while having the freedom to bring ideas to the table and make a visible impact on the direction of our marketing.
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