Gain hands on marketing experience while helping animals find loving homes

Create social media content, capture inspiring stories, take an active role in campaigns and learn digital marketing skills within a supportive marketing team. Full training, great benefits and a rewarding role with a highly regarded, established local charity.

Social media and content

• Plan, create, schedule and publish content across the charity’s social channels, including Facebook, Instagram and TikTok, growing reach and meaningful engagement rather than vanity metrics
• Monitor and respond to comments and messages promptly and warmly in the charity’s tone of voice, escalating anything sensitive rather than responding in the moment
• Visit the centres and shops regularly to capture photographs, short video and stories about animals, staff, volunteers and supporters
• Edit photography and video to a good standard for each platform within brand guidelines, and build a reusable content library so campaigns are not created from nothing each time
• Always obtain and record consent for images of people, and handle case stories with sensitivity and accuracy

Website, email and campaigns

• Make routine updates to the website, including news, events, rehoming listings and campaign pages, and support search engine optimisation basics such as page titles, headings and alt text
• Support the annual campaign calendar, including seasonal appeals, match funding campaigns, the lottery and raffle, animal sponsorship and legacy awareness
• Support retail and e-commerce with product listings and shop level content, and support rehoming, fostering and volunteer recruitment with targeted promotion

Measurement, compliance and your apprenticeship

• Track and report channel performance, including reach, engagement, click through and conversion, and produce a simple honest monthly report saying what worked, what did not and what you would change
• Work within the Code of Fundraising Practice, the Advertising Standards Authority CAP codes, UK GDPR, the Data Protection Act 2018 and the Data (Use and Access) Act 2025, following the charity’s guidance on consent, soft opt in and suppression
• Complete off the job training, build a portfolio of evidence with your workplace mentor, attend progress reviews and prepare for end point assessment including the work based project

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BOURNEMOUTH AND POOLE COLLEGE, THE

Training course

Multi-channel marketer (level 3)

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Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.