About the Role

This is a varied, hands-on marketing role supporting all three areas of the business. You'll be responsible for keeping our digital presence accurate, engaging, and up to date, while creating learning and marketing assets that help our teams deliver exceptional experiences for clients and learners.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What You'll Do at Work

• Creating and updating website content and landing pages
• Maintaining accuracy across multiple websites and business areas
• Supporting ongoing website improvements and optimisation
• Managing content databases and ensuring information remains current
• Creating slide decks, workbooks, and learning materials for our development and apprenticeship programmes
• Producing marketing assets that support campaigns and client engagement
• Working from briefs provided by marketing, commercial, and learning teams
• Maintaining consistency with Raise the Bar's brand and tone of voice
• Building and sending marketing emails
• Creating campaign landing pages
• Supporting lead generation and nurturing activities
• Assisting with campaign reporting and performance monitoring

Where You'll Work

13A TIGER COURT
KINGS BUSINESS PARK
KINGS DRIVE
PRESCOT
L34 1PJ

Training Information

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training Provider:
NOWSKILLS LIMITED

Training Course:
Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What You'll Learn

Course Contents:

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive, and is on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant
• Use a content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, to optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement
• Use data analysis tools to record, interpret and analyse customer or campaign data