Role Overview

As part of the Dux Advisory Marketing team, you will assist the wider team by providing support with all marketing duties. During your apprenticeship, you will work alongside the Marketing Manager and Directors who will support you with on-the-job learning and introduce you to the world of marketing for professional services.

Key Responsibilities

• Contribute to the implementation of the Marketing strategy and plans.
• Deliver day-to-day marketing activities across multiple platforms, channels, and systems.
• Interact with internal stakeholders and other departments such as accounts, tax, audit, and outsourcing departments.
• Interact with external stakeholders such as clients/customers and suppliers such as printers, local networking groups, and business event organisers.
• Help coordinate and deliver specific marketing activities such as marketing content creation, market and customer research, monitoring campaign analytics, and collecting data.
• Use relevant marketing software/systems, maintain marketing administration activities, track marketing expenditure, and support the procurement and delivery of work by external and internal marketing suppliers.
• Work with minimal supervision, usually reporting to senior stakeholders.
• Occasionally make decisions on smaller areas of campaigns, but more often support or influence the decisions of others.

Training and Development

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills. Course contents include:

• Developing or interpreting briefs for external or internal stakeholders and measuring delivery in-line with the specification and agreed timelines.
• Planning and coordinating a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contributing to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Using research/survey software to gather audience insight and/or evaluation to support the project.
• Using copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Building and implementing multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofreading marketing copy ensuring it is accurate, persuasive and is on brand.
• Using software to design and create marketing assets to meet the technical specification.
• Contributing to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organising offline and digital assets ensuring they are coordinated and legally compliant.
• Using a content management system to publish text, images, and video/animated content.
• Creating and maintaining spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Using technology and software packages to support day-to-day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identifying and using data and technologies to achieve marketing objectives.
• Monitoring and amending campaigns to meet budget requirements including time and monetary costs.
• Reviewing campaigns regularly to ensure effectiveness, to optimise the results.
• Measuring and evaluating campaign delivery to identify areas for improvement.
• Using data analysis tools to record, interpret and analyse customer or campaign data.