Digital Marketing Apprentice

About the Role

This is a varied role where you'll support marketing campaigns, member communications, events, and digital activity. A key part of the role will be using data from our CRM system to support member engagement, improve communications, and help shape marketing activity.

What You'll Do at Work

• Support the production of member newsletters and publications
• Assist with email marketing campaigns, audience segmentation, and reporting
• Learn to create and schedule content across social media and digital channels
• Learn to design engaging marketing materials using Canva
• Draft and proofread content for marketing communications, websites, and publications
• Assist with keeping the company website up to date
• Learn how to use the CRM system to support marketing activity
• Use CRM insights to improve member communications and engagement
• Support the promotion and delivery of NFB events, including conferences, award ceremonies, webinars, and networking
• Monitor campaign performance and help to produce marketing reports and insights

Apprenticeship Details

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Course Contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive, and is on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are coordinated and legally compliant
• Use a content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Use technology and software packages to support day-to-day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, to optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement
• Use data analysis tools to record, interpret, and analyse customer or campaign data